Key Account Manager

JOB DESCRIPTION

Key Accounts Executive

Riyadh, KSA

1. JOB IDENTIFICATION

Job Titl

eKey Accounts Executiv

eIndustr

yCoffee, F&B / HORECA Solutions (Part of a leading international beverages group

)Direct Reporte

eHORECA – Head of Sale

sOther Reporte

eM

DLocatio

nRiyadh, KS

A2. PURPOSE OF THE JO

BWe are looking for a Key Accounts Executive with direct, hands-on experience selling coffee and coffee machines/equipment into HORECA and OCS accounts. This is not a general FMCG or F&B sales role — the successful candidate will have a demonstrable track record specifically in the coffee industry, including selling coffee products, espresso/coffee machines, and related equipment to hotels, restaurants, cafés, and catering businesses

• .Sales & Client Management: Identify and target sales opportunities specifically within the coffee and coffee equipment space, directly manage client relationships, and set business reviews
• .Business Development: Identify and open new accounts across HORECA and OCS, ensuring maximum coffee and coffee machine sales potential, and introducing new coffee products or equipment to clients
• .Relationship Building: Work with colleagues to develop long-term client relationships with contractual commitments, particularly around coffee supply and machine servicing/upgrade cycles
• .Strategy & Implementation: Participate in developing strategies and follow the company's current business model for prospective and current coffee/HORECA clients
• .Problem Resolution: Resolve customer issues and complaints related to coffee products or machine performance, in coordination with training and technical departments, to maintain trust
• .Marketing Collaboration: Partner with the Key Accounts Manager and marketing department on coffee-focused branding, marketing projects, and social media campaigns
• .Negotiation: Prepare and negotiate pricing plans and quotations, maximizing sales of coffee products and coffee machines/equipment specifically
• .Professionalism: Adopt a research-driven approach for client meetings and ensure 100% focus on sales efforts, including logging reports and maintaining high productivity

.3. QUALIFICATION

SEducation: BA in Business Administration, Marketing, or a similar field from a recognized university

.Experience: A minimum of 3 years of experience specifically in coffee industry sales, including direct experience selling coffee machines, espresso equipment, or related coffee brewing/beverage equipment to HORECA, OCS, or coffee shop/café clients. Experience with a coffee roastery, coffee equipment distributor, coffee machine manufacturer, or a coffee-focused F&B company is strongly preferred over general FMCG background

.4. SKILL

• SLanguages: Proficiency in English, Arabic, and other native languages
• .Technical: High proficiency in MS Office and Excel
• .Product Knowledge: Working knowledge of coffee machine types (e.g., espresso machines, bean-to-cup, filter/brewing systems) and general coffee product categories is a strong advantage
• .Communication: Excellent communication and organizational skills
• .Problem Solving: Strong ability in problem-solving and negotiation