Your Tasks
Own and grow strategic modern trade key accounts in the UAE (Carrefour, Lulu, Spinneys), delivering sustainable NS, market share and profitability through best-in-class Joint Business Planning, omnichannel execution and distributor orchestration. Act as single-point-of-account leadership, translating shopper and EPOS insights into flawless execution. Coordination of UAE and Carrefour at Middle East level
Key Outcomes (What Success Looks Like)
- Net Sales and share growth ahead of market
- Strong JBPs with clear value exchange
- High-quality forecasts and disciplined S&OP inputs
- Excellent OTIF, availability and shelf execution
- Trusted partner status with customers and distributor
Core Responsibilities
- Lead annual JBP and commercial negotiations (terms, BDAs, visibility, activations)
- Own 4P execution by account with clear ROI mindset
- Translate EPOS, shopper and market data into actions
- Own forecast accuracy and demand shaping
- Manage customer budgets and financial reconciliation
- Drive flawless execution with distributor and S&CM teams
Distributor & Cross-Functional Leadership
- Orchestrate distributor execution against agreed plans
- Work closely with Shopper Marketing, Marketing, Finance and Supply Chain
- Actively manage risks (stock, DIH, delistings, promo gaps)
Store-Level & Execution Excellence
- Ensure availability, planogram compliance and promo execution
- Track and act on competitive activity
- Ensure weekly sell-out data quality and insights
Your Profile
Experience
- 36 years of Key Account Management experience in Modern Trade, preferably within a multinational FMCG company
- Experience managing distributors is preferred but not mandatory
- Prior exposure to UAE Modern Trade retailers such as Carrefour and Lulu is strongly preferred
- Proven experience in Joint Business Planning (JBP) and commercial negotiations
- Experience in account management and/or category management is a plus
Skills
- Fluent in English
- Strong relationship and stakeholder management skills, with the ability to influence distributors and retail partners to deliver results
- Strong analytical and data interpretation skills (IMS, EPOS, Nielsen data)
- Ability to drive value creation beyond price through category growth and shopper-focused initiatives
- High ownership mindset, low dependency and strong bias for action
Tools & Systems
- MS Office (especially Excel and PowerPoint)
- SAP
- Nielsen
- Experience with Dunnhumby is an advantage
At Beiersdorf, we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
