The Key Account Sales Executive Electronics & Home Appliances is responsible for managing and expanding sales performance of electronic and home appliance products within LuLu Hypermarket stores across the UAE. The role focuses on driving sell-in and sell-out, ensuring strong in-store execution, maintaining relationships with LuLu buyers and store teams, and achieving assigned sales targets.
Key Responsibilities:
- Manage assigned LuLu Hypermarket accounts for electronics and home appliance categories.
- Build and maintain strong relationships with LuLu buyers, category managers, and store management.
- Handle listing of new SKUs, price updates, and promotions in coordination with LuLu buying team.
- Prepare sales forecasts and ensure smooth order processing and timely deliveries.
- Ensure correct product placement, planogram compliance, pricing accuracy, and POS availability.
- Coordinate with merchandisers and promoters to ensure proper product demonstration and visibility.
- Monitor stock availability and prevent out-of-stock or overstock situations.
- Ensure display quality meets brand and LuLu standards.
- Track promotional effectiveness and report results to management.
- Monitor competitor pricing, promotions, and new product launches.
- Provide market feedback and consumer insights to support pricing and product strategies.
- Prepare daily, weekly, and monthly sales, stock, and performance reports.
- Ensure compliance with LuLu operational procedures and company policies.
Qualifications & Skills:
- 25 years of experiencein Modern Trade sales within electronics or home appliancesin the UAE.
- Proven experience managing LuLu Hypermarketor similar modern trade accounts.
- Proven track record of achieving sales targets, developing client relationships, and driving revenue growth.
- Ability to work independently and handle multiple stores
- Strong negotiation and communication skills
- Ability to analyze sales and inventory data
- Knowledge of pricing, margin structures, and promotions in electronics retail
- Strong understanding of electronics/home appliance products and retail operations.
