Klaviyo Email Marketing Specialist UK E-commerce

Location: Leven Square Mall, Garden 8, New Cairo, Egypt

Job Type: Full-Time | On-Site

Salary: Highly Competitive, based on experience

We're a fast-growing group of UK e-commerce brands looking for an experienced Klaviyo Email Marketing Specialist to join our marketing team in New Cairo.

We're looking for someone who knows how to turn an email database into a powerful sales and retention channel.

You'll have real ownership of email marketing across our brands, from deciding which customers we should target and why, to coming up with campaign ideas, writing the copy, building the emails, testing different approaches and analysing what actually drives results.

This is a hands-on position. We want someone who enjoys doing the work, testing ideas and continually finding ways to improve performance.

What you'll be doing

* Plan and create email campaigns for our UK e-commerce brands.

* Build and manage campaigns directly within Klaviyo.

* Develop intelligent customer segments based on purchasing behaviour, products, engagement, interests and customer lifecycle.

* Identify opportunities within our customer database and decide which audiences should receive which campaigns.

* Come up with new campaign ideas, promotions, angles and ways to generate additional revenue.

* Write engaging, persuasive email copy that feels natural to a UK audience.

* Create strong subject lines, hooks and calls-to-action.

* Build and improve automated Klaviyo flows.

* Regularly run A/B and split tests across audiences, subject lines, copy, offers, send times and creative.

* Work with our graphic designers to produce high-quality email creative.

* Have a strong eye for design and be able to recognise what looks premium, professional and on-brand.

* Analyse campaign results and understand why something performed well or poorly.

* Use previous campaign data to improve future campaigns.

* Monitor email revenue, conversions, engagement, deliverability and customer retention.

* Continually look for new opportunities to improve the performance of the channel.

What we're looking for

* Strong hands-on Klaviyo experience – essential.

* Proven experience creating email campaigns for e-commerce brands.

* Professional experience marketing to UK customers – essential.

* Excellent understanding of customer segmentation and how different audiences should be marketed to differently.

* Strong English copywriting ability, particularly sales and promotional copy.

* Experience with A/B testing and optimisation.

* Strong understanding of automated email flows.

* An excellent eye for design, layout and branding.

* Comfortable analysing data and using results to make decisions.

* Commercial mindset and understanding of how email contributes to revenue, retention and repeat purchases.

* Creative and able to come up with campaign ideas independently.

* Excellent attention to detail.

* Shopify experience is highly desirable.

You do not need to be a graphic designer. We have designers within the team. However, you should have a strong creative eye and be able to brief a designer, review their work and know whether an email looks right.

You also won't be expected to simply follow a fixed campaign calendar created for you. We want someone who will look at the business, products, customers and data and proactively identify what we should be sending and to whom.

What we offer

* Highly competitive salary for the right individual.

* Modern office at Leven Square Mall, Garden 8, New Cairo.

* Company laptop and equipment provided.

* Work across multiple established and growing UK brands.

* Dedicated graphic design support.

* Join a growing in-house marketing department with specialists across different channels.

* Freedom to test new ideas and campaigns.

* Genuine ownership of the email marketing channel.

* Career progression as the marketing department continues to grow.

This is a full-time, fully on-site position in New Cairo.

Strong Klaviyo experience and previous professional experience marketing to UK consumers are required.