KOL Business Development Manager – Crypto Exchange (MENA Market)

About the Role:

We are looking for a results-driven Business Development Manager to lead KOL acquisition and activation across MENA.

This is not a traditional account management role. The focus is on building, activating, and scaling a high-performing KOL network that directly contributes to trading volume and user activity.

Why This Role

• Opportunity to build and scale a KOL-driven growth engine in one of the most dynamic crypto regions

• Direct impact on trading volume, user growth, and market expansion

• High ownership role with fast execution and decision-making

• Work in a performance-driven environment with real growth potential

• Be part of building a scalable system, not just managing accounts

Key Responsibilities

• Identify, onboard, and activate high-potential KOLs and partners across MENA markets, with a strong focus on generating trading activity

• Build and expand a scalable KOL pipeline, including:

• New KOL acquisition
• Reactivation of inactive or underperforming partners

• Own KOL performance end-to-end, including:

• Activation (first trading activity)
• Volume generation
• Ongoing engagement and retention

• Execute KOL growth strategies

• Collaborate with Marketing and Operations to:

• Launch campaigns and trading competitions
• Improve KOL activation and user engagement
• Support go-to-market initiatives

• Track and optimize KPIs

• Identify and manage risks

• Provide weekly performance insights and recommendations to improve growth and execution

Qualifications

• +2–3 years of experience in Business Development, preferably in:

• Cryptocurrency exchanges
• Performance-driven affiliate environments

• Strong understanding of the MENA market and KOL ecosystem

• Proven experience in:

• Working with KOLs / affiliates
• CPA or performance-based models
• User acquisition funnels

• Existing network of KOLs in MENA is a strong advantage

• Fluent in English and Arabic

Key Competencies

• Strong execution mindset, focused on results rather than process

• Ability to identify high-performing KOLs and filter low-quality partners

• Comfortable working in a fast-paced, high-growth environment with evolving structure

• Strong negotiation and relationship-building skills

• Data-driven approach with ability to:

• Track performance
• Identify gaps
• Optimize results

• Solid understanding of:

• Crypto trading products
• User acquisition strategies
• Incentive-driven growth models