Job Description

B2B Lead Generation Executive – White Line

Location: Riyadh, Saudi Arabia

Department: Business Development

Employment Type: Full-Time

White Line is looking for a motivated and results-driven B2B Lead Generation Executive to join our Business Development team in Riyadh.

The primary focus of this role is to identify potential B2B clients, connect with key decision-makers, qualify business opportunities, and arrange meetings for our Business Development team.

Key Responsibilities

• Research and identify potential B2B clients across Saudi Arabia and relevant international markets.

• Build and maintain an accurate database of target companies and decision-makers.

• Identify and connect with Owners, CEOs, Directors, Procurement Managers, Administration Managers, Travel Managers, Operations Managers, and other relevant stakeholders.

• Conduct outbound prospecting through cold calls, LinkedIn, email, and other appropriate channels.

• Introduce White Line's corporate transportation and chauffeur services to prospective clients.

• Qualify leads based on their transportation requirements, business potential, travel frequency, executive/VIP transportation needs, airport transfers, events, projects, and recurring requirements.

• Follow up consistently with prospects and nurture potential opportunities.

• Schedule qualified meetings for the Business Development team.

• Maintain accurate records of leads, conversations, follow-ups, and meetings in the CRM.

• Provide regular updates and reports on lead-generation activities, market feedback, and opportunities.

Target Markets

The role will focus on generating opportunities from:

• Corporate and enterprise companies

• Major Saudi companies

• Government and institutional organizations

• Hotels and hospitality groups

• Travel agencies and DMCs

• Events and MICE companies

• Private aviation and FBO-related businesses

• Luxury travel companies

• International companies operating in Saudi Arabia

• Companies generating corporate and business travel to Saudi Arabia

• Other strategic accounts identified by management

What We're Looking For

• 1–2 years of experience in B2B Lead Generation, SDR/BDR, Appointment Setting, Telesales, Inside Sales, or Business Development is preferred.

• Strong Arabic communication skills.

• Good professional English communication skills.

• Confident in cold calling and outbound prospecting.

• Comfortable communicating with senior business decision-makers.

• Experience with LinkedIn and/or Sales Navigator.

• Experience with Apollo or similar prospecting tools is an advantage.

• Comfortable working with CRM systems, Excel, and Google Sheets.

• Strong research, communication, and organizational skills.

• Self-motivated, persistent, and target-driven.

• Comfortable handling rejection and maintaining consistent follow-up.

• Must be based in Riyadh, Saudi Arabia.

How Success Will Be Measured

Performance will focus on the quality of leads and business opportunities generated, including qualified prospects, meaningful conversations, meetings booked, meeting show rates, follow-up completion, CRM accuracy, and overall contribution to the B2B sales pipeline.

At White Line, this role is not simply about making a high number of calls. We are looking for someone who can identify the right companies, reach the right decision-makers, and create genuine business opportunities.

Career Growth

B2B Lead Generation Executive Senior SDR / Business Development Executive Business Development / Account Executive

If you are passionate about B2B sales, prospecting, and building business relationships, we would like to hear from you.