Lead Generation Specialist

About the Role

We are seeking a proactive and results-oriented Lead Generation Specialist to join our client's marketing and sales operations team in the digital technology sector. In this role, you will be responsible for driving out-of-bound prospect research, running targeted multi-channel outreach campaigns, and building a consistent pipeline of qualified sales opportunities for the account executive team.

Key Responsibilities

• Prospect Research & List Building: Identify target companies and key decision-makers (C-suite, Directors, VPs) using LinkedIn Sales Navigator, ZoomInfo, and industry databases.
• Outreach Execution: Plan and execute cold outreach campaigns across email, LinkedIn messaging, and phone to generate interest and schedule qualified discovery meetings.
• Lead Qualification: Evaluate incoming leads against defined ideal customer profiles (ICP) and qualification frameworks (BANT/MEDDPICC) before routing them to the sales team.
• CRM & Data Management: Maintain precise records of all prospect interactions, lead statuses, and touchpoints within HubSpot/Salesforce CRM.
• Performance Optimization: Monitor campaign metrics, open rates, response rates, and conversion rates to continuously refine messaging and improve outreach success.

Requirements & Qualifications

• Experience: Minimum 2+ years of hands-on experience in B2B lead generation, outbound prospecting, or sales development (SDR/BDR) within technology, SaaS, or corporate services.
• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Technical Skills: Proficiency with CRM systems (HubSpot, Salesforce), LinkedIn Sales Navigator, and email automation tools.
• Communication Skills: Excellent written and verbal English communication skills with strong cold-outreach copywriting capabilities.
• Core Competencies: Data-driven mindset, high attention to detail, and a goal-oriented attitude focused on meeting weekly/monthly meeting quotas.