Lead Nurturing Agent (Immediate Joiner)

Job Title: Lead Nurturing Agent

Location: UAE

Department: Marketing

About the Role

We are seeking a dynamic and customer-centric Lead Nurturing Agent to join our growing team. This role is pivotal in driving enrolment conversions by delivering a seamless, warm, and professional admissions experience from initial enquiry through to student admission. If you are passionate about education, have a flair for communication, and thrive in a fast-paced, target-driven environment—this role is for you!

Key Responsibilities

1. Lead Management – From Enquiry to Admission

· Initial Enquiry Follow-Up:

Send a personalised enquiry response within 24 hours and update CRM status to Open.

· Phone Communication:

Call parents to understand their needs, introduce JINS, and book a nursery tour using CRM tools. Log all call notes.

· Tour Coordination:

Schedule, confirm, and mark tours as completed in CRM. Initiate post-tour communications, including Hooray! and feedback request emails.

· Post-Tour Engagement:

Follow up within 24 hours of the tour and initiate structured follow-up emails at 3 days, 1 week, and 1 month intervals if needed.

· Tour Adjustments:

Manage cases of No-Shows, Cancellations, and Reschedules. Set reminders and maintain accurate CRM updates.

2. Walk-in, Event & Community Lead Handling

· Walk-in Enquiries:

Add leads to CRM, check for duplicates, send welcome email immediately, and assign accordingly.

· Walk-in with Completed Tour:

Log detailed feedback, tour notes, and next steps in CRM for follow-up and nurturing.

· Event & Community Leads:

Post-event lead handling including CRM input, thank-you emails, follow-up calls within 3 days, and setting campaign reminders.

3. Application Support & Admissions

· Application Follow-up:

Contact applicants, assist with completion of online applications, and convert them to admissions.

· Enrolment Processing:

Update CRM to Admitted upon payment and enrolment confirmation.

4. Data Management & CRM Reporting

· Lead Status Accuracy:

Maintain correct lead stages in CRM (e.g., Interested – Ready to Enrol, Closed – No Response).

· Lead Cleanup:

Tag and archive outdated leads using predefined status labels (e.g., Cancelled – Fees Too High).

· Missed Leads & Failed Emails:

Reconnect through calls or WhatsApp and ensure all interactions are recorded in CRM.

5. Communication Channels

· WhatsApp (Trengo):

Use quick replies and templates, respond within 24 hours, and log all chats in CRM.

· Telephone Calls:

Record all conversations with notes and next actions. Encourage tour bookings and relationship building.

6. Re-enrolments & Campaigns

· Annual Re-Enrolment:

Follow up with existing parents, document interactions, and assist in securing re-enrolments.

· Competitor Research:

Conduct termly outreach to gather key data on competitors (NOR, Fees, USPs) to support strategic insights.

Ideal Candidate Profile

· Excellent verbal and written communication skills

· Strong organisational skills and attention to detail

· Experience in customer service, sales, or admissions (preferably in education)

· Familiarity with CRM systems and data entry best practices

· Warm, empathetic personality with a solutions-focused mindset

· Target-driven and proactive in follow-ups

Why Join us

· Be a part of a leading British nursery group with a strong legacy

· Professional development and training opportunities

· Collaborative work environment focused on excellence in early childhood education

Apply here: https://careers.forteseducation.com/CurrentOpening.aspxFCO=1