Lead Sales, APAC

Responsibilities

• Sales Operations & Strategy: Design, build, and continuously optimise the acquisition engine — from lead generation frameworks and sales playbooks to pipeline management and conversion tracking.
• Team Leadership: Directly manage and develop a team of field sales agents (Market Managers) across APAC markets, setting clear targets, KPIs, and performance expectations.
• Data & Analytics: Analyse sales performance data to identify trends, gaps, and opportunities — translating insights into actionable operational improvements and strategic recommendations for leadership.
• Process & Tools: Own and improve the CRM infrastructure, reporting cadences, and tooling that enable the field team to work efficiently and at scale.
• Cross-functional Collaboration: Partner with central teams (product, marketing, onboarding) to ensure the field team has the resources, messaging, and support needed to close and onboard hosts successfully.
• Market Insights: Aggregate and synthesise intelligence from across APAC markets to inform regional sales strategy and surface meaningful feedback to internal stakeholders.
• Onboarding Excellence: Ensure consistent, high-quality onboarding processes are in place across markets, working with cross-functional teams to set new hosts up for success.

Qualifications

• 8+ years of experience in sales leadership, sales operations, or business operations — ideally within a marketplace, platform, or high-growth tech environment.
• Proven track record of managing and developing field sales teams, with the ability to lead across multiple markets simultaneously.
• Strong analytical mindset; comfortable working with data to diagnose performance, build dashboards, and drive decisions. Experience with CRM tools (e.g. Salesforce, HubSpot) and BI tools is a plus.
• Deep understanding of sales operations — pipeline management, conversion optimisation, territory planning, and performance frameworks.
• Excellent communicator and cross-functional collaborator, with the ability to influence without authority and align diverse stakeholders.
• A scrappy, solutions-oriented operator who thrives in fast-moving, ambiguous environments and knows how to build structure where none exists.
• Familiarity with APAC market dynamics and the nuances of operating across diverse cultures and geographies.
• Passionate to create belonging and economic opportunity for hosts.
• Experience with or understanding of the gig economy, small business owners, or side hustlers is a plus.
• Based in the APAC region with the ability to travel to key markets as needed.