JOB TITLE
Leisure & Entertainment Brand Manager | MAF Entertainment | Leisure & Entertainment
Role Summary
The Brand Manager is responsible for supporting the Director of Leisure & Entertainment in the development and execution of brand strategies, ensuring the alignment of all branding initiatives across Majid Al Futtaim Leisure & Entertainment brands. This role involves brand performance monitoring, marketing coordination, and the implementation of best practices to enhance customer experience and brand equity.
ROLE PROFILE
- Assist in the development and execution of brand strategies to drive awareness, engagement, and revenue growth.
- Support the implementation of global best practices in operational brand management, ensuring efficient and scalable procedures across all venues.
- Conduct benchmarking and performance reviews to identify operational trends, guest expectations, and opportunities to improve brand execution.
- Collaborate with internal departments (Operations, F&B, HR, Facilities) and external partners to ensure alignment with brand standards and company objectives across all operational areas.
- Work closely with the operations team to ensure in-store branding and customer experience are aligned with brand guidelines.
- Assist in the execution of new product launches and in-store activations.
- Monitor customer feedback and implement necessary actions to enhance brand perception.
- Monitor competitor activities and industry trends to identify potential opportunities and risks.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in brand management, marketing, or a related field within leisure, entertainment, hospitality, or retail industries.
- Familiarity with marketing analytics tools, digital marketing platforms, and branding software.
- Creativity, strategic thinking, attention to detail, and data-driven decision-making.
- Strong communication, organizational, and project management skills.
What We Offer
- At Majid Al Futtaim, we're on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We're proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
- Work in a friendly environment, where everyone shares positive vibes and excited about our future.
- Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.
