Lifestyle Market Place Manager

Responsibilities

• Drive topline revenue within assigned product segments.
• Vendor Contribution & Partnerships: Maximize partner participation in promos and funding.
• Customer Engagement & Retention: Improve repeat rate and engagement through campaigns.
• Assortment & Stock Health: Maintain curated, high-performing assortment and availability.
• Operational Accuracy: Ensure pricing, returns, and fulfillment run smoothly. ROLES & RESPONSIBILITIES
• Merchant Integration & Strategic Partner Management
• Lead end-to-end merchant integration for food and grocery verticals, ensuring seamless technical and operational execution.
• Develop standardized integration playbooks and drive automation to scale merchant onboarding.
• Manage senior merchant relationships, negotiate SLAs, and build long-term win-win collaboration models.
• Coordinate with Engineering, Operations, Legal, and Commercial teams to align partner objectives with business outcomes.
• Product Leadership & CVM Ownership
• Own the product roadmap for merchant integrations and CVM, aligned with growth and engagement targets.
• Translate customer insights, market trends, and business requirements into clear product features and initiatives.
• Oversee segmentation strategies, lifecycle campaigns, retention mechanisms, and CVM-led monetization programs.
• valuate impact of CVM strategies using data science inputs and experimentation frameworks (A/B testing, cohorts). 3. Growth Marketing & Customer Engagement
• Collaborate with Marketing to design multi-channel promotional campaigns and customer communication journeys.
• Guide the use of ManTech tools to execute personalized offers, push notifications, and reactivation campaigns.
• Monitor campaign performance across touchpoints (app, social media, email) and iterate for continuous optimization.
• Lead social media engagement strategy related to new merchant launches, feature rollouts, and seasonal offers. 4. Analytics, Reporting & Strategic Insights
• Define and monitor KPIs for merchant integration efficiency, CVM performance, and customer engagement.
• Lead regular reporting cadence with actionable insights and strategic recommendations.
• Use dashboards and data visualization to communicate progress, gaps, and opportunities to stakeholders and leadership.

Qualifications

• 5–7 years of experience in product management, customer lifecycle marketing, or digital partnerships in an e-commerce sector.Proven track record of leading integration or ecosystem development projects with measurable success.
• Proficient in API design, integration logic, and workflow optimization with strong cross-functional project management skills.
• Strong grasp of CVM frameworks: segmentation, CLTV models, churn management, and offer design.
• Skilled in tools like Google Analytics, Firebase, Mixpanel, HubSpot, Braze, or similar.
• Data-savvy with strong analytical thinking; proficiency in SQL is a plus.
• Excellent interpersonal and leadership skills; capable of managing stakeholders at all levels
• Exposure to agile product development practices, sprint planning, and backlog prioritization.
• Familiarity with customer engagement tools and social media analytics platforms.
• MBA or postgraduate degree in Business, Marketing, or Technology-related fields is a plus.
• Experience in launching or scaling B2B2C partnerships in marketplaces or Super Apps.