Loyalty Manager

Job Description: Loyalty Sales Manager – Real Estate

Location: Dubai, UAE

Industry: Real Estate Development

Employment Type: Full-time

Salary: Up to AED 22,000 per month

Role Overview

We are seeking an experienced and results-driven Loyalty Sales Manager to lead a team responsible for generating property sales and referrals from the developer's existing customer base.

The role will focus on building strong relationships with existing property owners and investors, driving repeat purchases and portfolio expansion, developing customer referral opportunities, and managing a team of Loyalty Sales Executives. The ideal candidate should have strong Dubai real estate sales experience, proven team leadership capabilities, and excellent relationship management and negotiation skills.

Key Responsibilities

Sales and Revenue Generation

• Drive property sales through existing customers, property owners, investors, and customer referrals.
• Identify opportunities for repeat purchases, portfolio expansion, upgrades, and cross-selling.
• Develop targeted sales initiatives for existing customers based on their investment profiles and property preferences.
• Present new launches, investment opportunities, payment plans, and promotional offers.
• Conduct property presentations, project briefings, site visits, and sales negotiations.
• Maintain a strong sales pipeline and achieve monthly, quarterly, and annual targets.

Customer Referral and Loyalty Programme

• Develop and manage structured customer referral initiatives.
• Encourage existing customers to generate qualified buyer and investor referrals.
• Build long-term relationships with high-value customers and repeat investors.
• Track referral leads, conversions, and revenue generated.
• Collaborate with marketing and customer experience teams on customer engagement initiatives.

Team Leadership

• Lead, coach, and manage a team of Loyalty Sales Executives.
• Set individual and team targets for sales, referrals, customer engagement, and pipeline development.
• Conduct regular performance reviews and pipeline meetings.
• Support team members with customer meetings, negotiations, objections, and deal closures.
• Establish effective sales processes, follow-up standards, and customer engagement practices.
• Identify training requirements and improve the team's product knowledge and selling capabilities.

Customer Relationship Management

• Maintain strong relationships with existing property owners and investors.
• Understand customers investment objectives, property portfolios, and future purchasing plans.
• Ensure timely and personalised customer communication.
• Handle escalated customer concerns and coordinate with relevant internal teams.
• Organise customer engagement activities, investor meetings, exclusive previews, and project launches.

Reporting and Coordination

• Ensure accurate recording of customer interactions, leads, referrals, opportunities, and sales activities in the CRM.
• Prepare regular reports on sales performance, pipeline, referral conversions, and revenue forecasts.
• Analyse customer data to identify repeat-sales and referral opportunities.
• Coordinate with Sales, Marketing, Customer Service, Finance, Handover, and Property Management teams.
• Provide management with customer insights and market feedback.

Candidate Requirements

• Bachelor's degree in Business Administration, Sales, Marketing, Real Estate, or a related field.
• 5–8 years of experience in real estate sales, preferably within the Dubai market.
• 2–3+ years of experience managing a property sales team preferred.
• Experience in loyalty sales, relationship management, repeat sales, key account management, or referral-based sales is preferred.
• Proven track record of achieving property sales targets.
• Strong knowledge of Dubai's off-plan and ready-property markets.
• Experience with CRM systems and sales pipeline management.
• Strong leadership, coaching, negotiation, presentation, and closing skills.
• Excellent communication and relationship-building abilities.
• Commercially driven with a strong customer-focused approach.
• Fluency in English is required.
• Additional languages such as Arabic, Hindi, Russian, Chinese, or European languages would be an advantage.
• Valid UAE driving licence preferred.

Key Performance Indicators

• Revenue generated from existing customers.
• Repeat property purchases and portfolio expansion.
• Qualified customer referrals generated.
• Referral-to-sale conversion rate.
• Individual and team target achievement.
• Sales pipeline growth and quality.
• Customer engagement and retention.
• CRM accuracy and follow-up compliance.
• Customer satisfaction.

Interested candidates can share their CVs to [Confidential Information]