Loyalty Program Manager - El Gouna

We are seeking a strategic and data-driven Loyalty Program Manager to own the end-to-end strategy, execution, and P&L of the loyalty program. This individual will be responsible for launching and scaling a best-in-class program that serves as a key pillar of our strategy to enhance customer experience, drive incremental revenue, and deepen our relationship with residents, homeowners, and visitors. The ideal candidate is a commercially minded leader who is passionate about using data to build lasting customer relationships.

Key Responsibilities

Develop and own the annual program strategy, including financial forecasting, budget management, KPI setting, and full P&L responsibility.

Analyze member data to uncover behavioral trends, segment the customer base, and translate complex datasets into actionable strategies for personalization and targeted offers.

Design and execute multi-channel marketing campaigns to drive member acquisition, foster engagement, and incentivize high-value behaviors.

Continuously optimize the program's value propositionincluding earn/burn mechanics, tier benefits, and rewardsto ensure a compelling and differentiated member experience.

Act as the primary point of contact for all internal stakeholders and external merchant partners, ensuring seamless program integration and maximizing mutual value.

Prepare and present regular performance reports and strategic recommendations to senior leadership, detailing program KPIs, financial impact, and competitive analysis.

Serve as the ultimate advocate for the program member, ensuring a seamless, valuable, and premium experience across all digital and physical touchpoints.

Required Qualifications

8-10 years of professional experience in loyalty program management, with demonstrable success in designing, launching, and/or managing a multi-partner loyalty program.

Bachelor's degree in marketing, Business Administration, Economics, or a related field.

Proven experience managing a P&L or a significant marketing budget, with a strong ability to build and manage a financial model.

Direct experience working with major loyalty technology platforms.

Experience in hospitality, integrated resorts, premium retail, or real estate sectors.

Core Competencies

Expert ability to analyze complex datasets, interpret trends, and make data-driven decisions to drive business growth.

A deep understanding of the business drivers behind loyalty, such as customer lifetime value (CLV), ROI, and incremental revenue.

A genuine passion for understanding and serving the customer, with a deep appreciation for what builds true loyalty.

Exceptional communication and interpersonal skills, with the ability to present complex information clearly and influence senior leaders and external partners.

Strong organizational skills with the ability to manage multiple priorities and complex projects in a fast-paced environment.

Creativity in designing unique and compelling loyalty initiatives.