Lubricant Sales Executive - B2C & Retail

Job Purpose

To drive market share and revenue growth for our lubricant brands within the B2C & retail channel across the UAE. This involves acquiring and managing key retail accounts (auto parts stores, service centers), ensuring perfect in-store execution, and implementing local marketing initiatives to pull products through to the end consumer.

Key Responsibilities & Duties

Sales & Business Development

• Identify, prospect, and onboard new retail outlets, multi-brand car service centers, quick lube shops, and automotive parts distributors.
• Achieve and exceed monthly/quarterly sales targets for volumes and value.
• Negotiate supply agreements, pricing, and promotional contracts with key accounts.
• Develop and execute channel-specific sales plans to penetrate assigned territories.

Account Management & Relationship Building:

• Serve as the primary contact for a portfolio of B2C accounts, ensuring high satisfaction and preventing churn.
• Conduct regular business reviews with accounts to track performance and identify growth opportunities.
• Build strong relationships with store owners, managers, and mechanics to become their preferred lubricant supplier.

Trade Marketing & In-Store Execution (P.O.S.)

• Ensure optimal product visibility through effective shelf management, rack placement, and branding at retail points.
• Plan and execute local promotional activities
• Ensure adequate stock levels at retail points
• Distribute and install marketing materials (posters, banners, wobblers, dummy packs).

Training & Support

• Conduct product knowledge training for counter staff and mechanics at retail locations to influence recommendation at the point of sale.

Qualifications & Experience

Education: Bachelor's degree in Business Administration, Marketing, or a related field.

Experience: Minimum of 3-5 years of proven B2C / retail sales experience in the UAE market.

Non-negotiable: Prior experience in the automotive aftermarket preferably with lubricants, batteries, tires, or auto parts.

Established network of contacts with automotive retailers, service centers, or parts distributors is a significant advantage

Licenses: Valid UAE driver's license is a must

Candidates with relevant UAE automotive B2C sales experience are strongly encouraged to apply. Please submit your CV highlighting your specific achievements in retail channel development and sales target attainment.