Manager/Assistant Manager, Loyalty Marketing

Responsibilities

• Execute casino loyalty programs, customer engagement strategies, customer segmentation, CRM and marketing activities
• Analyze overall effectiveness of loyalty marketing programs
• Assist in the development and implementation of customer engagement strategies to increase customer interaction and loyalty across omni channel platforms.
• Assist in managing and executing of loyalty marketing campaigns and promotions
• Update and maintain all policies and procedures of approved program activities and campaigns are prepared and executed in compliance with the Company and statutory regulations
• Coordination of activities and functions with supporting departments on casino guest retention
• Perform cohort analysis and drive insights for ongoing program refinements
• Plan and execute strategic partnerships (e.g., travel, lifestyle, or merchant partners)
• Plan and execute reward catalogs and ensure a seamless redemption experience for customers
• Leverage on technology to elevate every customer's touchpoint and ensure customer engagement experiences are consistent and optimized

Requirements

• Degree in Marketing, Business Administration, or a related field
• Proficiency with CRM systems and digital marketing platforms, including omni channel platforms
• Prior experience in partnership engagement is a plus
• Ability to work effectively under pressure and manage multiple projects with tight deadlines
• Good communication and interpersonal skills to collaborate with cross-functional teams and build relationships with internal and external stakeholders
• Minimum of 3 years experience in loyalty marketing, CRM or related field. Candidates with more years of relevant experience may be considered for more senior roles