Manager - Brand and Marketing

Established in 2004, Dubai Holding is a global investment company with investments in more than 34 countries and a combined workforce of nearly 45,000 individuals. In line with the vision of Dubai's leadership and economic diversification strategy, Dubai Holding companies have nurtured sectors, irrevocably transforming Dubai's socio-economic landscape and positioning Dubai as a diversified, globally integrated economy.

Dubai Holding is committed to the diversification of Dubai's non-oil economy. Our portfolio, valued at over AED 284+ billion, spans 10 sectors, including real estate, hospitality, leisure & entertainment, ICT, design, education, media, retail, manufacturing & logistics, and science.

For the Good of Tomorrow

Dubai Holding is looking to hire a Manager – Brand and Marketing at Dubai Holding. The job holder is responsible for supporting the Head of Brand and Marketing in managing the implementation of brand and marketing strategy, programs and activities for the Dubai Holding brand, brand campaigns and brand identity projects. The candidate is expected to implement strategic marketing activities, brand strategies, project launches, collateral, marketing and brand guardianship support to internal and external teams, agencies, partners and other DH companies relating to branding and marketing for Dubai Holding and its special projects as well as collate yearly calendar of activities.

If you are ready to embark on a dynamic journey where your talents are valued, and your contributions make a real impact, we would like to hear from you.

Key Accountabilities:

Brand & External Communications Strategy:

• Managing and executing brand strategies, brand messaging and launch activities, alongside measurable and sustainable marketing & customer experience initiatives, programs and brand campaigns.
• Deliver comprehension of brand values and positioning internally to employees and externally to customers and stakeholders, supporting with planning workshops as required.

Brand Guardianship and Management:

• Maintain and review DH Brand guidelines and standards as needed.
• Issue any updates to internal and external stakeholders in order to provide guidance on correct implementation of brand guidelines.
• Regularly audit the image and presence of DH brand in internal and external communications to ensure consistency and adherence to brand standards.
• Manage relationships with respective counterparts in the verticals and vendors e.g. event management companies, brand, creative, marketing agencies, model builders and other ATL/BTL agencies for brand advice, creative steers, approvals and guardianship, input into tactical and strategic ATL campaigns to ensure creative consistency across DH and vertical brands.
• Specifically manage external agencies and brand/ graphic design support as required on an ongoing basis with accurate, written and timely briefs, verbal and written feedback and support as required to derive high quality creative results for the business.
• Provide day to day brand support and advisory to marketing and other teams from the verticals to review ongoing brand projects and new initiatives as may be required including brand and communication templates, power point presentations, graphic designs, signage, collateral and all things marketing.
• Regularly and systematically update brand assets with accurate naming conventions on to required sharing platforms such as brand hub and daleel.

Brand and Project support for events/launches/departments/ verticals:

• Support with managing brand content and collateral, conceptualization, creation and production of marketing collateral for Dubai Holding and its projects, verticals or internal departments as and when marketing support required.
• Support with new brand launches, brand identities, logos, videos, marketing campaigns, project naming, brand narratives, re-brand initiatives, project launches, corporate sponsorships, corporate events and other initiatives as required across the business.
• Creating presentations, task and project lists and updates as required for reporting progress to line manager

Budgeting, Planning and Reporting

• Budgeting: Create reporting to track budgets to ensure all projects are delivered within the required budget. Manage resources to ensure cost efficiencies and competitiveness.
• Planning: Develop and issue brief templates and processes for internal and external parties. Create a year-round calendar of marketing plans and activities. Set clear goals and objectives for each project and initiative, as well as tracking of key measurements and returns across activities.
• Reporting: Share weekly status update reports with the VP noting all project updates, next steps and deadlines.

Who we are looking for:

• 5-7 years of experience in brand management & marketing management

Education/Professional Certification:

• Bachelor's Degree in marketing/communications/ related field

Technical Competencies:

• Functional experience in brand management
• Planning, organizing and multi-tasking skills
• Project management skills
• Excellent communication skills – written and spoken in English, Arabic an advantage
• Creating Presentations
• Attention to detail

Behavioral Competencies:

• Results orientation
• Highly adaptable to change, demonstrating flexibility in dynamic environments and effectively managing shifting priorities to ensure successful outcomes.
• Maintain a consistently positive attitude, fostering a collaborative and motivating work atmosphere even during challenging situations.
• Creativity & innovation
• Striving to achieve excellence and quality outputs
• Collaboration, interpersonal & teamwork skills
• Energetic and collaborative
• Self-motivated and task orientated

As much as we would be delighted to entertain all applicants, due to the high volumes of applications, only successful applicants will be contacted within 14 business days.

This job description is not all inclusive. Dubai Holding reserves the right to amend this job description at any time.

Dubai Holding is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.