Job Description
Execute Bupa brand Marketing strategy and positioning, supporting how the brand is perceived while building awareness and brand imagery.
Key Accountabilities:
1-
Execute brand Strategies & Campaigns:
- Execute the full year initiative master plan.
- Execute the brand campaigns and communication across various channels driving awareness on Bupa Value Proposition
- Collaborate with cross-functional teams to ensure brand consistency
- Execute the campaign launch strategy with Marketing Communication, activation and media buying teams.
- Support the Trade Team in Commercial activations (Client specific awarness)
2-
Measure & Report on Brand Performance:
- Monitoring brand performance and brand perception metrics
- Provide actionable insights and recommendation for improvement
- Analyze the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance
3-
Execute Brand Guidelines:
- Execute brand guidelines across all assets and communications
- Deploy Bupa offices at hospitals and clients premises following our brand guideline.
- Understand the Global Brand Guidelines and best practice
- Review and evaluate all agency work to ensure compliance with the brand guidelines. Communicate with the agency as needed.
4-
Manage Budget & Agency:
- Manage external agencies and vendors in development and execution of campaigns
- Continuously track allocated budget and ensure budget utilization (without over or under spending)
Skills
- +5 years of experience
- Minimum of 3 years in brand building and overall experience of no less then 5 years in all marketing areas
- A solid understanding of marketing concepts and execution
- Strong analytical skills with the ability to identify correlations and commonalities
- Profecient in both Arabic and English language (written & spoken)
- Excellent computer skills with capabilities in web search, excel, power point and word
- Hands on experience in new communication development and repositioning brands
- Bachelor's Degree in Business Administration or Marketing
- Ideally FMCG and Service experience
Education
Business Administration or Marketing
