Manager - Branding

Job Title: Manager Branding

Concept: STYLI

Reporting To: Head of Branding

Introduction:

STYLI is an e-commerce brand founded in 2019 by Landmark Group, emerging as one of the largest fashion and beauty platforms in the GCC and India. With a strong focus on trendy, affordable fashion and beauty products, STYLI brings over 40,000 styles to men, women, kids, and beauty enthusiasts, offering them the latest global trends delivered directly to their doorsteps.

Our vision is to be the most aspirational value fast fashion and lifestyle destination, delivering seamless service excellence. We aim to create personalized experiences, engaging customers across all touchpoints, and continually expanding our curated selection to meet their evolving need states. STYLI has quickly become a dominant force in the e-commerce fashion space across the GCC - Saudi Arabia, UAE, Bahrain, and Kuwait and in India.

Job Description:

Styli is looking for a dynamic Brand Marketing Manager to lead our brand presence and storytelling in KSA, while safeguarding Styli's brand equity across the GCC. You'll drive integrated brand campaigns, influencer and PR programs, cultural collaborations, and local activations that make Styli the most loved fashion e-commerce brand in the region.

This is a high-impact role for a brand builder and executor who can toggle between local relevance in KSA and strategic brand consistency across markets.

1. Brand Strategy & Equity (GCC)

• Define, evolve, and protect Styli's brand identity, tone of voice, and positioning.
• Ensure all touchpoints and campaigns across markets align with the master brand strategy.
• Champion cross-market brand consistency, working with local and central teams.

2. Annual Brand Calendar & Campaign Execution (KSA)

• Lead the development of Styli's brand calendar in KSAowning seasonal moments, cultural spikes, and always-on opportunities.
• Brief, build, and execute 360 campaigns across digital, social, content, influencer, and offline media.
• Partner closely with creative, performance, and content teams to ensure timely, effective execution.

3. Public Relations (GCC)

• Manage Styli's PR agency (and support onboarding in new markets when needed).
• Craft strong narratives and set PR objectives to drive brand visibility and earned media coverage.
• Build meaningful relationships with key editors, journalists, and media platforms across fashion, tech, and lifestyle.

4. Events & On-ground Brand Experiences (GCC)

• Identify opportunities for immersive on-ground brand momentsfrom pop-ups to flagship activations.
• Lead planning, partner coordination, and execution to bring the Styli brand to life physically.
• Own timelines, budgets, and experience quality.

5. Influencer Marketing Program (KSA)

• Design and scale a structured influencer marketing program that nurtures brand love.
• Lead influencer scouting, partnerships, negotiations, and performance tracking.
• Use data to evolve influencer strategy and tiering.

6. Cultural & Brand Collaborations (KSA)

• Spot and lead high-impact collabs with fashion, music, lifestyle, and culture-forward brands.
• Own end-to-end partnership developmentfrom pitch to campaign rollout.

7. Customer Immersions & Local Insights (GCC)

• Organize customer immersions, focus groups, and market visits to keep the brand close to the ground.
• Extract and translate insights into sharper campaigns, messages, and local relevance.

8. Reporting & Brand Health Tracking

• Monitor brand performance metricsawareness, sentiment, PR value, influencer ROI.
• Share regular updates and learnings to inform future strategy.

Qualification & Experience:

• 68 years in brand marketing, preferably in fashion, lifestyle, or e-commerce.
• Experience with PR, events, influencers, and brand collaborations.
• Strong understanding of GCC markets, especially KSA.
• Arabic is a must (written and spoken).
• Network of PR, media, and influencer contacts is a plus.
• Excellent project management and communication skills.

What We Offer:

• A chance to lead Styli's brand marketing in the biggest market - KSA.
• The opportunity to create campaigns, events, and collaborations that shape how customers see and engage with Styli.
• A creative, fast-moving team that values fresh ideas and bold thinking.

At Styli, we are committed to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. As an equal opportunities employer, we celebrate the unique backgrounds, perspectives, and talents of our team members. We believe that a diverse workforce drives innovation and enhances our ability to serve our customers effectively. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. We are dedicated to creating an environment where everyone has the opportunity to thrive and succeed.