JOB DESCRIPTION
Objective:
The position plays a pivotal role in driving the strategic planning, execution, and optimization of multi-channel marketing campaigns to enhance brand visibility, customer engagement, and revenue growth. This role manages the entire campaign lifecycle, from ideation to performance tracking, with a strong focus on automation, data-led decision-making, and ROI-driven results.
Key Responsibility:
- Own and manage the end-to-end execution of marketing campaigns across SMS, email, push notifications, and app-based channels.
- Define campaign architecture and design user journeys, including drip, behavioral, and lifecycle campaigns using marketing automation platforms.
- Maintain and manage the campaign calendar, including roadmaps, key milestones, and cross-functional deliverables.
- Collaborate with content, design, CRM, and brand teams to align messaging and creative assets with campaign objectives.
- Monitor performance metrics, conversion funnels, and campaign KPIs share regular dashboards and reports with internal stakeholders.
- Work closely with data and analytics teams to optimize targeting, segmentation, and campaign effectiveness.
- Continuously improve campaign workflows and resolve execution challenges to ensure timely and high-quality delivery.
- Lead post-campaign analysis to derive actionable insights and inform future campaign strategies.
Desired Experience:
- 68 years of experience in CRM, campaign management, or retail marketing, with at least 3 years in a managerial or strategic role.
- Hands-on experience with marketing automation tools such as MoEngage, CleverTap, WebEngage, Optimove, or similar platforms.
- Strong understanding of campaign platforms, digital marketing tools, CRM systems, and analytics dashboards.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
