Job Purpose
The Manager - Digital Channel Sales (Payments) drives both product and sales outcomes for digital banking channels—including the mobile banking app, web banking platform, APIs, and development portal. This role supports pre-sales for Relationship Managers and fintech partners, shapes the strategic product direction for digital channels by defining UX/UI roadmaps and customer journeys, and is accountable for customer adoption, experience, and engagement. The role ensures seamless integration across backend and partner systems, focused on improving conversion rates and customer satisfaction through close coordination with business, sales, product, and technology teams.
Key Responsibilities
- Lead pre-sales activities to support Relationship Managers and fintech partners in effectively positioning and onboarding digital channel solutions.
- Drive commercial and product-led growth for digital platforms including mobile banking, web banking, APIs, and development portals.
- Define and maintain the UX/UI roadmap for digital channels based on customer needs, business priorities, and evolving market opportunities.
- Map, review, and optimize end-to-end customer journeys, enhancing experiences across digital acquisition, onboarding, servicing, and engagement.
- Collaborate with sales teams to convert client and market feedback into product enhancements and channel development priorities.
- Partner with product, technology, operations, and implementation teams for smooth rollout of digital channel capabilities.
- Ensure integration between backend systems, partner platforms, APIs, and customer-facing interfaces.
- Drive customer adoption through enablement programs, solution presentations, partner engagement, and feedback-driven improvements.
- Continuously improve customer experience across digital touchpoints by identifying friction points and implementing enhancements to functionality, usability, and service quality.
- Monitor and optimize engagement metrics such as DAU/MAU and other usage indicators, strengthening overall channel performance.
- Increase conversion rates across digital journeys from onboarding to transaction usage.
- Track customer satisfaction and coordinate with internal teams to resolve service gaps and boost channel effectiveness.
- Support development of business cases, sales enablement materials, product demos, and client walkthroughs for digital channel offerings.
- Serve as a key liaison between sales, product, technology, operations, and external partners to align strategies, delivery, and growth objectives.
Key Skills, required Qualifications & Experience
- Bachelor's degree in Business, Marketing, Information Technology, Engineering, or related field required.
- Minimum of 6–8 years experience in digital channels, product management, sales enablement, or channel growth roles within banking, fintech, or financial services.
- Proven track record in both product and sales functions, especially within mobile or web banking, APIs, or partner-led channel businesses.
- Strong knowledge of customer acquisition funnels, engagement metrics (DAU/MAU), conversion optimization, and customer satisfaction drivers.
- Extensive experience collaborating with cross-functional teams and external partners to launch, position, and scale digital solutions.
- Experience with banking channels, partner integrations, and digital customer experience initiatives is highly valued.
- Technical competencies: Digital channels product management, pre-sales and solution positioning, mobile and web banking platforms, APIs and development portal acumen, UX/UI roadmap definition, customer journey design, channel adoption, engagement management, and conversion optimization.
- Advantageous: Certifications in digital product management, UX/UI, sales management, or agile delivery. Training in customer journey mapping, digital transformation, or solution selling
