To support the growth of the Equipment Business Unit by driving sales execution, marketing initiatives, client engagement, brand building, and development of Supply & Apply opportunities, through market analysis, client relationship management, and coordinated sales activities, in order to achieve Board-approved commercial targets.
Sales Execution, Client Development & SupplyApply Opportunities
- Execute approved sales plans to support achievement of revenue, utilisation, and growth targets.
- Develop and manage a strong sales pipeline for:
- Equipment rental
- Supply & Apply (equipment with application / scope-based supply)
- Associated equipment services
- Identify and pursue Supply & Apply opportunities across earthworks, roadworks, infrastructure, and industrial projects in coordination with Operations and Projects.
- Engage with clients at early project stages to position Supply & Apply solutions where commercially viable.
- Maintain regular contact with key clients to understand scope requirements, anticipate demand, and support repeat business.
- Act as a key client interface for assigned accounts and Supply & Apply discussions.
Marketing & Brand Building
- Execute marketing initiatives to enhance brand awareness, market visibility, and client acquisition.
- Position the Equipment Business Unit as a capable Supply & Apply partner, not only a rental provider.
- Support development of marketing materials, presentations, proposals, and case studies covering rental and Supply & Apply offerings.
- Ensure consistent brand and commercial messaging across all client-facing communications.
- Coordinate participation in industry events, exhibitions, and client forums.
Market Research & Opportunity Identification
- Monitor market trends, competitor offerings, pricing models, and demand patterns related to:
- Equipment rental
- Supply & Apply / application-based equipment services
- Gather and analyse market intelligence to identify new Supply & Apply opportunities.
- Provide structured feedback and insights to the Director to support commercial focus and prioritisation.
Bid & Proposal Support
- Support preparation of sales and commercial inputs for RFQs, RFPs, bids, and proposals.
- Coordinate with the Commercial Manager to ensure Supply & Apply commercial offers are aligned with contractual terms.
- Support post-tender clarifications and client communications for awarded rental and Supply & Apply scopes.
Internal Coordination
- Work closely with Operations, Projects, Excellence, Repair & Maintenance teams to:
- Validate feasibility of Supply & Apply scopes
- Align sales commitments with execution capability
- Ensure smooth handover of awarded Supply & Apply and rental scopes to execution teams.
- Support resolution of client-related commercial issues.
People Management & Development
- Manage and support assigned team members, setting clear objectives and performance expectations.
- Build team capability in client engagement, Supply & Apply selling, and solution-based sales.
- Provide continuous feedback and coaching to enhance commercial effectiveness.
Policies, Processes & Compliance
- Ensure all sales, marketing, and Supply & Apply activities comply with approved commercial policies and governance frameworks.
- Ensure compliance with safety, quality, environmental, and information security requirements.
- Maintain accurate sales pipeline tracking and reporting.
Degree:
Bachelor, Marketing / Business Administration / Finance
Years of Experience:
- 10+ years of sales and marketing experience in equipment, construction, or infrastructure sectors
- Technical certificates in sales and marketing from
