Manager, MICE Sales (Weddings and Social Events)

Job Responsibilities

Sales & Business Development

• Develop and execute sales strategies to achieve wedding and social event revenue targets.
• Prospect, identify, and secure new business opportunities through direct sales activities, referrals, partnerships, and industry networking.
• Maintain and expand relationships with wedding planners, event organizers, corporate partners, and other key stakeholders.
• Conduct sales presentations, venue tours, and client meetings to promote RWS event venues and services.
• Prepare and negotiate proposals, contracts, and event packages in accordance with company policies.

Client Relationship Management

• Serve as the primary point of contact for wedding and social event clients throughout the sales cycle.
• Understand client requirements and recommend suitable venues, event concepts, and customized solutions.
• Build strong client relationships to drive repeat business and referrals.
• Ensure timely and professional communication with clients and stakeholders.

Event Planning & Coordination

• Collaborate closely with Banquets, Catering Sales, Operations, Culinary, Entertainment, and other departments to ensure seamless event execution.
• Conduct detailed event briefings and handovers to operational teams.
• Monitor event arrangements, ensuring client expectations and service standards are consistently met.
• Attend key events when required to oversee delivery and resolve operational issues promptly.

Revenue Management

• Drive revenue optimization through effective pricing, upselling, and cross-selling of venues, food and beverage offerings, accommodations, attractions, and ancillary services.
• Monitor sales performance and pipeline activities to achieve monthly and annual targets.
• Analyze market trends, competitor activities, and customer preferences to identify growth opportunities.

Job Requirements:

• Minimum 3 years direct experience from Event Organizers
• Bachelor's degree in Business, Marketing, or related field
• Proven track record in project management and sales, preferably within events, consumer shows & trade shows
• Strong negotiation and communication skills.
• Ability to build and maintain long-term partner & client relationships
• Self-motivated, target-driven, and able to work under pressure
• Proficiency in CRM tools and Microsoft Office Suite