Manager – CRM

Job Title: Manager – CRM

Location: Dubai, UAE

Reporting To: Lead - Digital Marketing

About STYLI Marketplace:

STYLI Marketplace is an e-commerce concept founded in 2019 by Landmark Group, emerging as one of the largest fashion and beauty platforms in the GCC and India. With a strong focus on trendy, affordable fashion and beauty products, STYLI marketplace brings over 40,000 styles to men, women, kids, and beauty enthusiasts, offering them the latest global trends delivered directly to their doorsteps.

Our vision is to be the most aspirational value fast fashion and lifestyle destination, delivering seamless service excellence. We aim to create personalised experiences, engaging customers across all touchpoints, and continually expanding our curated selection to meet their evolving needs. STYLI marketplace has quickly become a leading player in the e-commerce fashion space across the GCC - Saudi Arabia, UAE, Bahrain, and Kuwait and in India.

Job Description:

We are looking for a data-driven and creatively minded Manager-CRM to join our Growth team in Dubai. In this role, you will own end-to-end CRM strategy — from defining customer cohorts and lifecycle journeys to orchestrating personalised, multi-channel communications that drive engagement, retention, and revenue.

Using the CRM platform to its full potential to design, execute, and optimise campaigns across email, push notifications, in-app messaging, SMS, and WhatsApp. You will also lead and manage the CRM team, setting best practices, building capability, and training team members to leverage the platform's full feature set and analytics. Working closely with the Brand, Product, Data, and Tech teams, you will ensure every message we send to our customers feels timely, relevant, and on brand.

• Develop and own Styli's CRM strategy, roadmap, and planning across all lifecycle stages — acquisition, onboarding, engagement, retention, and win-back — translating business objectives into programmes aligned to the commercial calendar, seasonal moments, and key launches.
• Plan and execute personalised, cohort-driven communications across email, push, in-app, SMS, and WhatsApp, with strategies tailored to audience preferences, device behaviour, and regional nuances across GCC and MENA.
• Build and refine customer segmentation frameworks based on purchase history, browsing behaviour, category affinity, loyalty tier, and engagement level — partnering with Data & Analytics to surface insights and inform initiatives.
• Collaborate with Creative and Content teams to produce compelling, on-brand messaging and assets across all channels.
• Own CRM performance metrics, including open rates, CTR, conversion, revenue attribution, churn, and CLV — reporting regularly to senior stakeholders and leading an ongoing A/B testing programme to drive continuous improvement.

Qualification & Experience:

• 4–7 years of CRM experience in a B2C environment, ideally within e-commerce & retail.
• Hands-on, expert-level proficiency with Braze — including Canvases, Liquid personalisation, Connected Content, and segmentation.
• Strong understanding of multi-channel CRM execution (email, push, in-app, SMS, WhatsApp).
• Proven experience in customer segmentation, cohort analysis, and lifecycle marketing strategy.
• Analytical mindset with the ability to interpret data and translate it into clear, actionable strategies.
• Highly organised and able to manage multiple campaigns and priorities simultaneously.

At Styli, we are committed to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. As an equal opportunity employer, we celebrate the unique backgrounds, perspectives, and talents of our team members. We believe that a diverse workforce drives innovation and enhances our ability to serve our customers effectively. We do not discriminate on the basis of race, colour, religion, sex, national origin, age, disability, or any other legally protected status. We are dedicated to creating an environment where everyone has the opportunity to thrive and succeed.