The Manager - Operations is responsible for preparation, activation, delivery and optimisation of MAF Precision Media campaigns across various digital media channels. The role holder is also responsible for cross-functional teams (i.e. sales, ecommerce, onsite) alignment to deliver successful MAF Precision Media campaigns/ activations.
He/she will also be responsible for monitoring campaign performance and effectiveness, feedback and co-ordinate with yield manager to identify areas for improvement and perform optimization
Responsibilities:
Campaign Management
- Activate and deliver digital campaigns across various platforms, from timeline management through to creative approval, trafficking, and troubleshooting
- Plan, coordinate, and execute onsite campaigns across various media channels
- Accountable for maximising budget utilisation & campaign ROAS performance
- Troubleshoot creative issues and monitor under/over delivery issues
- Track campaign status, identify and troubleshoot delivery issues, and review reporting data for quality assurance
Optimisation
- Monitor campaign performance and effectiveness, analyzing metrics and collaborate with yield manager to develop actionable insights
- Measure and optimise campaigns using dashboards & analytics reports against delivery and KPI objectives
Collaboration & Communication
- Contribute to digital operations processes, recommend updates and efficiencies. Educate teams, schedules check-ins for ongoing maintenance, and help ensure adoption
- Drive collaboration with internal cross-functional teams and external partners to discuss campaign setup (i.e., KPI goals), execution, QA, troubleshooting, and optimisation success.
- Responsible in documentation for approvals & ensure nothing is missed across multiple campaigns running concurrently.
Minimum experience
- Minimum 6 years in the related function
- Preferably 3+ years in the retail/ media business or closely related industry
Skills
- Ability to self-manage & self-motive to learn new things
- A concrete understanding of the ad delivery processes
- Experiences in working with eCommerce environment/ CMS will be a plus
- Familiar with creative assets with a creative mind set
- Understanding of campaign workflow management tool
- Knowledge of technical market standards (ad-serving, SSP, DSP, etc.) is preferred
