The Ad Operations Manager is responsible for on-site media activation management, with primary focus to drive performance through on-site retail media channels and investment opportunities for UAE priority accounts.
The role holder will also drive development of excellent relationships with relevant client teams, internal cross-functional teams as well as ecommerce commercial/ operation teams to execute & deliver successful media campaigns.
Responsibilities:
Pre-campaign execution
- Review campaign briefs & media plans
- Challenge briefs & plans that might not make sense or lack information to achieve goals and objectives
- Provide feedback on campaign briefs in order to ensure clarity from briefing parties, specifically around campaign objectives and KPIs
- Foster collaboration with client teams to deliver successful campaign delivery vs. the agreed brief
- Initiate actions required with required teams to meet approved briefs/ media plans in a timely fashion
- Speak up on operational challenges foreseen with problem-solving approach
- Proactively identify and resolve operational challenges
Campaign Management
- Take ownership of assigned accounts and campaigns
- End to end responsibility of assigned accounts and campaigns
- Review creative/ contents, provide feedback to support guideline compliance and share creative suggestion that can contribute to campaign success as early on as possible
- Post execution checks to ensure quality of campaign set up are upkept
- Oversee non-delivery & campaign performance troubleshooting
- Responsible for proof of execution collection
- Analyze campaign data and develop tactics and strategies to improve conversion performance and efficiencies
- Create case studies for future selling/ upselling
- Manage day to day operation tasks and ensure timely response and manage expectation with client team & stakeholders
- Speak up on campaign challenges with solution-based suggestion
- Ensure financial accuracy and support reconciliation of spends for assigned accounts & campaigns
Campaign Optimisation
- Be accountable for insights gathering for pacing & performance analysis
- Take ownership in validating data to generate actionable insights for optimisation
- Implement optimisation and monitor performance
- Collaborate with client team and commercial team to drive required actions i.e prompt responsible team to check & take actions related to product listing, replenishment & promo activation
Minimum experience
- 8+years of experience in media operations or related field
- Proven experience in an operations environment, with a track record of driving operational excellence and process improvement.
- Experience with other 3rd party ad servers is a must
- Comfort with Microsoft Excel and ability to consolidate information and work with multiple data points
- Preferably 5+ years in the retail/e-Commerce business or closely related industry
