Market Development Specialist

Job Description:

1. Market Analysis & Business Support

• Analyze market trends, customer requirements, competitive activities, and sales performance.

• Provide actionable market insights and recommendations to support business decisions and market

development initiatives.

• Manage forecasting, PSI (Purchase, Sales & Inventory), and inventory planning activities.

• Prepare regular business reports, market analysis, and performance reviews.

2. Channel Development & Partner Management

• Build and maintain relationships with distributors, consultants, contractors, rental companies, event

production companies, and key industry stakeholders.

• Support channel partners in expanding market coverage, developing new opportunities, and securing

strategic projects.

• Conduct regular business reviews and monitor partner performance.

• Identify, appoint, and develop distributors, channel partners, and system integrators.

3. Product Marketing & Market Activation

• Plan and execute product launches, marketing campaigns, and promotional activities.

• Develop sales tools, marketing materials, and business support resources.

• Coordinate exhibitions, roadshows, customer events, and demonstration activities.

• Support channel partners in local marketing initiatives and demand generation activities.

Preferred Industry Background

We would particularly welcome candidates from:

Professional Audio distributor

AV / System Integration

Rental & Event Production

Lighting

Broadcast

ICT / Technology Distribution

We are not looking for a pure sales profile or a pure marketing profile.

We are looking for someone who can support and grow our distributor-led business

through channel development, market insight, and business support activities.