Are you passionate about decoding markets, uncovering insights, and turning data into decisions that drive growth We're looking for a Market Research & Performance Analysis Manager to lead our intelligence, benchmarking, and performance analytics efforts, helping our business stay ahead in a fast-changing market.
You'll be the engine behind informed decisions, translating market trends, competitive intelligence, and performance data into actionable strategies that shape the future of our company.
Responsibilities:
Market Research & Insights
- Design and execute market research plans aligned with corporate strategy.
- Lead qualitative and quantitative studies: market sizing, segmentation, customer behavior, and demand analysis.
- Track industry trends, macroeconomic indicators, regulatory changes, and emerging technologies.
- Build and maintain dashboards to deliver timely, accurate insights for internal stakeholders.
Competitive Analysis & Benchmarking
- Assess competitor strategies, capabilities, market positioning, and performance.
- Conduct regular benchmarking to identify opportunities for differentiation and growth.
- Maintain competitor databases covering products, partnerships, pricing, and strategic moves.
- Translate insights into actionable recommendations for decision-making.
Business Performance Analysis
- Develop KPIs and frameworks to measure execution and business unit performance.
- Analyze financial, operational, and commercial data to uncover gaps and trends.
- Build predictive models and scenario analyses to support budgeting and resource allocation.
- Provide clear, actionable performance reports to senior management.
Strategic Planning & Corporate Development Support
- Turn market and performance insights into strategic recommendations.
- Support feasibility studies, business cases, and investment evaluations.
- Identify growth opportunities, strategic partnerships, diversification, and innovation themes.
- Align strategic initiatives with market conditions and organizational capabilities.
Reporting & Collaboration
- Prepare executive-level reports, presentations, and summaries.
- Communicate insights clearly to management, committees, and business units.
- Work cross-functionally to ensure accurate data, analytical integrity, and alignment.
- Manage relationships with external research agencies and provide guidance to junior analysts.
Expectations:
- Analytical, strategic, and business-minded.
- Experienced in market research, competitive intelligence, and performance analysis.
- Proficient in data visualization, reporting, and predictive modeling.
- Collaborative, proactive, and able to influence cross-functional teams.
- Passionate about transforming insights into business impact.
