Market Research and Planning Specialist

GENERAL INFORMATION

Job Title: Market Research and Planning Specialist

Function: Commercial

Department: Marketing

Section: Marketing

REPORTING AND INTERACTION LINES

Reports to:

• Marketing Manager

Supervises:

N/A

JOB DESCRIPTION

ROLE PURPOSE

The role holder is responsible for fostering insight into market conditions so that company can make informed business decisions. Their duties include reducing the risks and maximizing potential opportunities by scanning and researching the market for existing, adjacent, and new business opportunities.

ROLES & RESPONSIBILITIES

Operational

1. Conduct market research, studies, keep up to date with trends and news regarding existing and potential products portfolio.
2. Leads the preparation of business, promotional, and communication plans for a given product range so that the Company is aware of anticipated performance, revenue, and costs.
3. Present information to develop key competition graphs.
4. Maintain library to obtain and compile information on competitive activities and sales statistics.
5. Provide periodic market research reports and analysis.
6. Evaluate and interpret research results, formulate conclusions and suggestions.
7. Plan, execute and supervise market research projects.
8. Research and identify prospective target consumer sections and calculate revenue, profit potential and market size.
9. Recommend solutions to maintain competitive market benefits.
10. Consult and develop relations with marketing, product development, and operations to identify research needs and execute recommendations.
11. Conduct research to identify opportunities and confirm prime prospects for qualification criteria.

JOB REQUIREMENTS

QUALIFICATIONS

Minimum Education Required

• Minimum of a bachelor's degree (marketing / administration) public administration / business administration.
• MBA or Master's in a relevant field is a plus

Professional Certifications Required

• Not Required

EXPERIENCE

Years of experience

• Minimum of 4 - 6 years of relevant experience.

LANGUAGES

Language

Proficiency Level

Advanced

English

COMPETENCIES

Core Competencies

1

Customer Centric: Building strong customer relationships and delivering customer-centric solutions

2

Takes Initiative: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

3

Accountable: Holding self and others accountable to meet commitments

4

Collaborative: Building partnerships and working collaboratively with others to meet shared objectives

5

Communicative: Developing and delivering effective communications that convey a clear understanding of the unique needs of different audiences

6

Trustworthy: Gaining the confidence and trust of others through honesty, integrity, and authenticity