We are seeking an experienced Market Researcher to lead and execute a comprehensive market research study for the planned launch of a Holiday Homes / Short-Term Rental Management Company in the Kingdom of Saudi Arabia, with a primary focus on Riyadh.
The role will support senior management in market entry decisions, pricing strategy, target customer identification, regulatory understanding, and competitive positioning.
Key Responsibilities
- Conduct in-depth research on the short-term rental / holiday homes market in KSA, with focus on Riyadh
- Analyze market size, demand drivers, seasonality, occupancy trends, and average daily rates (ADR)
- Identify target customer segments (corporate stays, leisure travelers, medical tourism, relocations, etc.)
- Identify and analyze key competitors (local operators, serviced apartments, global platforms)
- Benchmark competitors on:
- Pricing models
- Service offerings
- Commission structures
- Property acquisition strategies
- Customer experience and branding
- Assess market gaps and differentiation opportunities
- Research short-term rental regulations in KSA, including:
- Licensing requirements
- Municipality and tourism authority rules
- Zoning restrictions
- Tax and VAT implications
- Summarize compliance requirements for market entry
- Provide pricing recommendations based on market benchmarks
- Support high-level revenue and cost projections
- Identify feasibility and break-even considerations for the KSA market
- Study traveler behavior and accommodation preferences in Riyadh
- Analyze demand sources (business travel, events, tourism, Vision 2030 initiatives)
- Identify high-potential locations and property types
- Prepare a structured market research report with clear insights and data
- Present findings, conclusions, and strategic recommendations to management
- Support decision-making with data-driven insights
Requirements:
- Market & Competitive Intelligence Analysis (Hospitality / Real Estate)
- Financial & Pricing Analysis
- Regulatory & Market Entry Research
- Strategic & Critical Thinking
- Communication & Storytelling with Data
- Ownership & Self-Management
- valid Saudi driving license
