Job Summary
The Market Research Executive supports business growth by conducting comprehensive market research, analyzing data, coordinating with dealers, and identifying opportunities to strengthen market presence across assigned regions. This role serves as a key liaison between dealers, principals, and internal stakeholders, while actively supporting marketing, sales, and business development initiatives through data-driven insights.
Key Responsibilities
- Conduct market surveys and field research to assess local market conditions and customer behavior.
- Design, develop, and execute market, dealer, and end-user surveys.
- Research market dynamics, industry trends, and competitor activities to identify growth opportunities.
- Perform sales forecasting, gap analysis, and performance evaluation using statistical and quantitative methods.
- Analyze sales, operational, and market data to support strategic decision-making.
- Prepare detailed reports, presentations, and documentation based on research findings.
- Provide actionable insights and recommend operational and strategic improvements to enhance market presence and performance.
- Support business development initiatives through market intelligence and data analysis.
- Advise management and key stakeholders on market opportunities, risks, and performance trends.
- Prepare and submit monthly reports to management and MC offices.
- Act as a liaison between dealers and principals, managing coordination related to contracts, deliveries, and operations.
- Maintain strong relationships with dealers, clients, and vendors to ensure smooth business operations.
- Conduct meetings with clients and vendors to discuss procedures, requirements, and operational matters.
- Engage with customers to build long-term relationships and resolve issues effectively.
- Coordinate marketing campaigns, dealer meetings, training programs, and promotional events.
- Support digital marketing initiatives, including website and social media management.
- Monitor and analyze website traffic and digital performance metrics to improve outreach and engagement.
- Maintain accurate databases and records for easy access and retrieval of information.
- Provide logistics and operational support as required.
- Perform additional duties as assigned based on evolving business needs.
Requirements
- Bachelor's degree in Business Administration, Marketing, Economics, or a related field (preferred).
- 2+ years of experience in market research, marketing, or a similar role.
- Proven experience in market research, data analysis, and marketing operations.
- Strong analytical, reporting, and presentation skills.
- Ability to coordinate effectively with multiple stakeholders across regions.
- Proficiency in MS Office (Excel, PowerPoint, Word).
- Familiarity with digital marketing tools and analytics platforms is an advantage.
