The Marketing Analyst will be responsible for measuring, analyzing, and optimizing marketing performance across all channels. This role provides data-driven insights to improve lead generation, campaign effectiveness, and marketing ROI.
Key Responsibilities
Campaign Performance Analysis
- Track and analyze performance of all marketing campaigns (digital, print, outdoor, events)
- Measure key metrics: lead volume, cost per lead, lead quality, conversion rates
- Create comprehensive campaign performance reports with actionable insights
- Identify high-performing and underperforming channels
- Monitor marketing budget utilization and ROI
Lead Analytics
- Analyze lead flow from various sources and channels
- Track lead-to-sale conversion funnel across different touchpoints
- Identify drop-off points and recommend optimization strategies
- Segment leads based on demographics, behavior, and source
- Collaborate with sales team to assess lead quality by source
Market Research & Competitive Intelligence
- Conduct market research on target audience preferences and behavior
- Monitor competitor activities, pricing, and marketing strategies
- Analyze market trends and demand patterns
- Provide insights on customer journey and decision-making factors
- Track industry benchmarks and best practices
Data Management & Reporting
- Maintain marketing dashboards and automated reporting systems
- Ensure data accuracy across CRM, analytics tools, and marketing platforms
- Create weekly, monthly, and quarterly performance reports
- Present findings to marketing and sales leadership
- Develop custom reports for specific campaigns or initiatives
Digital Analytics
- Analyze website traffic, user behavior, and conversion paths using Google Analytics
- Track social media metrics and engagement rates
- Monitor email campaign performance and optimization opportunities
- Analyze paid advertising performance (Google Ads, Facebook, etc.)
- Implement and manage tracking pixels and conversion tags
Strategic Recommendations
- Provide data-backed recommendations for marketing strategy
- Suggest budget allocation across channels for optimal ROI
- Identify opportunities for new marketing initiatives
- Support A/B testing and experimentation frameworks
- Forecast lead generation and campaign performance
Requirements
Education & Experience
- Bachelor's degree in Marketing, Statistics, Business Analytics, or related field
- 3-5 years of experience in marketing analytics or digital analytics
- Real estate or B2C industry experience preferred
- Experience with marketing automation and CRM platforms
Technical Skills
- Advanced proficiency in Google Analytics, Google Tag Manager
- Strong Excel/Google Sheets skills (pivot tables, VLOOKUP, data visualization)
- Experience with data visualization tools (Power BI, Tableau, or similar)
- Familiarity with CRM systems and marketing automation platforms
- Basic understanding of SQL is a plus
- Knowledge of digital advertising platforms (Google Ads, Facebook Ads Manager)
Analytical Skills
- Strong quantitative and analytical abilities
- Statistical analysis and data interpretation
- Ability to derive actionable insights from complex data
- Critical thinking and problem-solving skills
- Attention to detail and accuracy
Communication Skills
- Ability to present complex data in simple, visual formats
- Strong written and verbal communication
- Storytelling with data
- Cross-functional collaboration abilities
Benefits
- Private Health Insurance
- Paid Time Off
- Training & Development
