The Marketing Analytics & CRM Executive manages CRM systems, lifecycle campaign execution, attribution tracking, AI-supported analytics, performance reporting, and dashboard creation. This role connects paid acquisition, internal campaigns, product usage behaviour, and revenue outcomes to provide fullfunnel visibility for marketing and operations.
Key Responsibilities :
- Manage Customer.io lifecycle campaigns including push notifications, email, inapp messaging and WhatsApp communications.
- Build and maintain CRM automation workflows, behavioural triggers and segmentation logic.
- Execute marketing campaign calendars aligned with product launches, lifecycle campaigns and retention initiatives.
- Analyze AppsFlyer attribution data and validate marketing performance across acquisition channels.
- Crossanalyze paid performance marketing reports with internal CRM campaign results to evaluate full funnel outcomes.
- Monitor and analyze user funnels including install activation first transaction retention.
- Track cohort performance including CAC, LTV, ROAS, retention rates and revenue contribution.
- Generate regular performance reports for marketing and leadership teams.
- Develop structured dashboards to visualize campaign performance and user behaviour trends.
- Support forecasting and growth analysis based on historical performance data.
AI- Based Data Analytics & Reporting
- Use AIassisted analytics tools to analyze campaign performance and generate insights.
- Leverage AI tools for automated report generation, trend identification and predictive analysis.
- Identify growth opportunities through data modelling and behavioural analytics.
- Use AI platforms to accelerate dashboard creation and marketing reporting efficiency.
- Apply AIsupported segmentation analysis to optimize lifecycle campaigns and personalization.
MarTech & System Integration
- Maintain CRM and analytics integrations including Customer.io, AppsFlyer, GA and communication systems such as Twilio.
- Ensure data accuracy, consistency and governance across marketing technology platforms.
- Support data synchronization between CRM, analytics tools and internal dashboards.
- Assist with reporting infrastructure and automation of recurring reports.
Technical Requirements :
- Handson experience with Customer.io or similar CRM automation tools.
- Experience with AppsFlyer attribution and mobile app analytics.
- Experience with campaign management systems and lifecycle marketing tools.
- Experience with Twilio or similar messaging platforms.
- Strong Excel / data analysis capability.
- AIbased analytics and automated reporting tools experience highly preferable.
Requirements :
- Minimum 2 years UAE experience (mandatory).
- Appbased fintech experience preferred.
- Proven CRM campaign execution and analytics track record.
- Technical or analytical assessments will be conducted during interviews.
