About the Role
As the Marketing & PR Manager, you will be responsible to build the brand and drive sales in the local market. This position plays a critical role in marketing planning and analysis, localization, public relations management, dealer marketing supervision, and budget steering and need strong collaboration ability.
Key Responsibilities
- Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.
- Brand Promotion and Awareness: Collaboratively work with the European PR and Event team, for all marketing activities execution in the region such as National Events, advertising, digital campaigns... to enhance brand awareness and influence.
- Public Relations: Maintain a good relationship with press, media, agencies, social influencer in relation with the PR Manager to ensure visibility and reputation of the brand and product stories and handle public relations issues promptly.
- Dealer Marketing Management: Supervise Dealer Marketing Plans and executions and provide dealers with marketing support and guidance.
- Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities. Conduct post event analysis to understand effectiveness of action and feed this information into the marketing plan process.
- Budget Management: Take responsibility of steering marketing budget, ensure the rational use of the marketing funds and optimize the ROI.
- Brand Ambassador: Be the brand Ambassador of the region within industry and key media.
- Localization and Compliance Management: Take responsibility for ensuring dealer websites, signage and any marketing materials are localized, up to date, and in compliance with BYD CI policy.
- Additional Responsibilities: Take on additional tasks and responsibilities as assigned by the Country Manager and senior management to support the company's growth objectives.
Required Skills, qualifications and experience
- Bachelor's degree in marketing, management or equivalent.
- 8+ years experience in marketing communication and solid experience in automotive industry (OEM).
- Customer-centric mindset connected with our mission and a more sustainable future.
- Dutch-speaking is required, with English language skills. other European languages and/or Chinese would be a plus.
- Results oriented and open mind. Ability to work in a rapidly developing, dynamic environment and partner effectively with cross-border/cultural teams.
About BYD Group
Established in November 1994, BYD Group is a leading multi-sector high-tech company focused on innovation and development in automobiles, rail transit, renewable energy, and electronics.
Committed to fulfilling a better life through technological innovations, BYD Group leverages a robust network of over 40 subsidiaries, with over 900,000 employees of nearly 110,000 engineers worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero-emission and emission reduction solutions.
BYD Group upholds the values of innovation, pragmatism, passion, and competition, dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition, storage, and application, contributing to the goal of sustainable future development for all humanity.
