Company Description
Bullion Trading Center (BTC), an affiliate of Egypt Gold Group, is a leading bullion trading and gold refining company in Egypt and the Middle East. BTC specializes in the trade of precious metals, including gold, silver, and platinum, in the form of bars and coins. Established with a strong infrastructure, BTC provides comprehensive services such as buying, selling, and importing & exporting precious metals. The company's commitment to excellence and expertise in the precious metals industry has positioned it as a trusted leader in the region.
Role Description
- Develop and implement PR strategies to enhance brand reputation.
- Manage media relations, press releases, interviews, and media kits.
- Build and maintain strong relationships with journalists, influencers, and key stakeholders.
- Handle crisis communication with alignment to Marketing Director and management.
- Oversee brand presence in events, sponsorships, and community initiatives.
- Plan yearly and monthly content strategies aligned with brand goals.
- Oversee creation of content for social media, website, catalogues, campaigns, and internal communication.
- Ensure consistent brand tone of voice across all platforms.
- Review, edit, and approve high-quality content in both English and Arabic.
- Work closely with the digital marketing team to create cohesive communication calendars.
- Ensure PR messaging is aligned with digital ads, SEO content, and social media storytelling.
- Support influencer marketing plans from content and PR angles.
- Collaborate with trade marketing, marketing communication, and research teams for unified messaging.
- Align content with product launches, promotions, and brand guidelines.
- Prepare PR & content performance reports for the Marketing Director.
- Lead and mentor the PR & Content team.
- Manage workload, quality, and timelines to ensure strategic delivery.
Qualifications
- Bachelor's degree in Marketing, Mass Communication, PR, or related field.
- 710 years of experience in PR, content, or communications including at least 5 years as a manager (preferably in retail, luxury, or jewelry sector).
- Strong writing and editing skills (Arabic & English).
- Strong media network and crisis management skills.
- Ability to work cross-functionally with multiple marketing sub-teams.
If you're interested and meet our requirements please send your cv to [Confidential Information]
