Marketing Assistant

Key Responsibilities

- Manage and grow social media presence across platforms (content planning, posting, engagement, analytics)

- Design and develop creative assets for digital and print advertising

- Create marketing collateral (e.g., one-pagers, presentations, promotional materials)

- Write and edit marketing content, including email campaigns, press releases, and ad copy

- Update and optimize website messaging and content

- Plan, launch, and monitor marketing campaigns

- Manage and track advertising spend across platforms (e.g., Meta, Google, LinkedIn)

- Analyze performance metrics and provide insights for optimization

- Ensure brand consistency across all marketing channels

- Identify strategic partnership and sponsorship opportunities and manage relationships

Qualifications

- Currently pursuing or have completed a degree in Marketing, Communications, Business, or a related field, or relevant professional experience and portfolio demonstrating job requirements

- Experience managing social media accounts (personal, academic, or internship experience acceptable)

- Strong writing and communication skills

- Basic design and creative skills (e.g., Canva, Adobe Creative Suite, or similar tools)

- Familiarity with digital marketing concepts (SEO, email marketing, paid ads)

- Familiarity with analytics tools (Google Analytics, social insights dashboards)

- Experience managing paid ad campaigns

- Detail-oriented with strong organizational skills

- Ability to work independently in a fast-paced, startup environment

- Experience with email or text marketing platforms (e.g., HubSpot, Twilio)

- Basic knowledge of website CMS tools (e.g., WordPress)

Nice to Have:

- Knowledge of AI Tools including Lovable (or other AI website builder), Marblism (or other AI agent platform), and Claude Cowork (or other AI platform)

- Startup or early-stage product experience