Marketing & Brand Officer

Company Description

HARTH is a tea and botanical company rooted in Egyptian heritage and designed for a contemporary global audience. Focused on quality, craftsmanship, and cultural depth, HARTH develops refined teas, tisanes, and hospitality experiences that reinterpret tradition through a modern lens. Beyond product, the company operates across retail, hospitality, events, and experiential concepts, with a strong emphasis on design, materiality, and thoughtful execution.

Role Description

The Marketing & Brand Officer is a full-time, on-site role based in Cairo, Egypt. This role is responsible for developing and executing marketing campaigns that strengthen HARTH Tea's brand identity and market positioning. Day-to-day tasks include conducting market research, managing social media channels, coordinating promotional activities, and supporting sales initiatives. The Marketing & Brand Officer will create engaging content, track campaign performance, and collaborate with internal teams and external partners to ensure consistent brand messaging. The role also involves monitoring customer feedback, identifying growth opportunities, and contributing to long-term marketing strategies.

Photography and content creation sit at the centre of the role. HARTH's photographic direction is documented in detail: imagery should build trust before desire, make texture visible, and show how materials are grown, handled, prepared, and served. The postholder is responsible for producing work to that standard, whether shooting and editing directly or art-directing photographers and videographers to it.

Decision-making authority

The postholder publishes within the documented brand guidelines without individual approval. What goes out, when, and in what form is theirs to decide.

Paid spend, partnerships and collaborations, and anything that establishes new brand territory rather than working within existing territory are referred to the Founder.

Qualifications

• Candidates should possess skills in Market Research and Marketing to analyse trends, understand customer behaviour, and develop effective campaigns.
• Candidates should possess strong Communication skills to create clear messaging, collaborate with stakeholders, and represent the brand professionally.
• Candidates should possess Social Media Marketing skills to plan content, manage platforms, and grow online engagement.
• Candidates should possess Sales-related skills to support retail and partnership initiatives and help drive revenue growth.
• Experience in brand management, consumer goods, or hospitality is beneficial.
• Ability to work on-site in Cairo, Egypt, with strong organisational and time management skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
• Proficiency in English and Arabic, and familiarity with digital analytics tools including Notion, is an advantage.

Years of experience matter less to us than the work itself. We will read the portfolio before the CV.

Working pattern

This is a six-day-per-week role, compensation is discussed at first interview. The role offers ownership of a fully developed brand's voice and output, and responsibility from the outset.

How to apply

Please send to [Confidential Information]:

1. Your CV
2. A portfolio, or links to three pieces of writing that are your own work
3. One paragraph on a brand whose written voice you admire, and what specifically it does well

Applications are accepted on a rolling basis. We respond to every application we receive.