Why This Job Exists
To develop and execute comprehensive marketing and communication strategies that enhance brand visibility, drive revenue, and strengthen the resort's market presence. This role oversees all marketing channels, manages public relations initiatives, and creates compelling brand messaging to attract luxury travelers, corporate clients, and event planners. The ideal candidate will have a strong background in luxury hospitality marketing, digital marketing, and brand management.
Qualifications & Skills
- Minimum of 2 years experience in a similar role within a five-star luxury hotel or resort, with a focus on Marketing and Public Relations.
- Strong understanding of luxury brand positioning and consumer behavior.
- Expertise in digital marketing, social media management, and content creation.
- Excellent verbal and written communication skills.
- Proven ability to develop and execute successful marketing campaigns.
- Strong network within the media, PR, and influencer community.
- Experience with marketing analytics, SEO, and paid media strategies.
- Ability to manage budgets and optimize marketing spend.
- Multilingual skills are preferred but not mandatory.
Key Duties and Responsibilities
- Develop and implement a strategic marketing plan to position the resort as a premier luxury destination.
- Ensure brand consistency across all marketing materials, advertisements, and digital platforms.
- Oversee the creation of high-quality promotional content, including brochures, social media posts, and email campaigns.
- Monitor market trends, competitor activities, and guest preferences to refine marketing strategies.
- Collaborate with the Sales team to align marketing efforts with business objectives.
- Perform assigned duties efficiently and effectively, while undertaking any other reasonable tasks assigned by management that are within the scope of the role.
- Develop and maintain relationships with media, influencers, and travel journalists to enhance brand awareness.
- Write and distribute press releases, news articles, and brand stories for luxury travel publications.
- Act as the resort's spokesperson when required, managing media interviews and public appearances.
- Organize press trips, media events, and influencer collaborations to generate positive PR coverage.
- Plan and execute promotional events, brand activations, and corporate hospitality experiences.
- Develop strategic partnerships with luxury brands, travel agencies, and corporate organizations to drive business.
- Collaborate with tourism boards, hospitality organizations, and influencers to enhance the resort's exposure.
- Support the Sales team in organizing MICE (Meetings, Incentives, Conferences, and Exhibitions) events and FAM (Familiarization) trips.
- Monitor guest feedback across review platforms such as TripAdvisor and Google Reviews, and respond professionally.
- Manage crisis communication initiatives to protect the resort's reputation in the event of negative publicity or guest-related issues.
- Work closely with the Guest Relations and Operations teams to ensure brand excellence throughout the guest experience.
