Marketing Communications Manager

Job Summary

To develop and execute integrated marketing communication strategies that strengthen El Sewedy Electric Holding's brand presence and reputation in KSA. The role ensures consistent messaging, drives impactful campaigns, and leads the marketing team to support business objectives and market growth.

Key Accountabilities

Develop marketing communication strategies aligned with company objectives and market needs.

Conduct market research to identify trends, customer insights, and competitor activities.

Define target audiences and create segmented messaging approaches.

Ensure consistent brand messaging and visual identity across all platforms.

Develop and maintain brand guidelines to protect brand integrity.

Monitor brand perception and implement initiatives to strengthen reputation.

Oversee the creation of marketing materials such as brochures, presentations, videos, and digital content.

Lead integrated marketing campaigns across digital, print, events, and social media channels.

Collaborate with internal teams and external agencies to produce impactful content and creative assets.

Develop and implement digital marketing strategies to enhance online presence and engagement.

Manage social media platforms with timely and relevant content updates.

Analyze digital performance metrics and optimize strategies for improved ROI.

Plan and execute corporate events, trade shows, exhibitions, and sponsorship activities.

Manage event logistics and promotional materials to ensure seamless execution.

Evaluate event outcomes and recommend improvements for future initiatives.

Build strong relationships with internal stakeholders to align marketing efforts with business goals.

Engage external partners, vendors, and industry associations to expand brand visibility.

Manage the marketing communications budget and allocate resources effectively.

Track and report on marketing performance, providing insights to senior management.

Qualifications

• 810 years of experience in Marketing Communications, preferably within KSA.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Master's degree is a plus.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics.
• Strong understanding of brand management and integrated marketing communications.
• Experience managing agencies, vendors, and crossfunctional stakeholders.
• Strong analytical skills with the ability to interpret data and optimize campaigns.