The Role
The role is designed for a hands-on Marketing & Communications Manager who can make Mediaplus Middle East visible and respected across the GCC. The focus is on building reputation through earned media, PR, awards, thought-leadership content, and event presence, while amplifying the Managing Partner's profile and the agency's credentials. This person should be a self-sufficient storyteller with B2B or agency marketing experience, strong regional knowledge, and the ability to manage external PR and freelance resources.
What You Will Do
Reputation, PR, and awards
- Build a steady presence in regional trade and business media — earned coverage, commentary, and bylined pieces — and grow our share of voice against the networks
- Own our awards and rankings programme end to end: identify, enter, and amplify wins so our credentials are visible, not hidden
Thought leadership and content
- Turn the Managing Partner's profile and frameworks, and the agency's wins, people, and AI capability, into a consistent drumbeat of content and commentary
- Commission, distribute, and amplify content across LinkedIn, the website, and earned channels; manage the Content Creator and external resources as the function grows
Events and industry presence
- Secure speaker slots, panels, and visibility for the agency and the Managing Partner at the events that matter — Dubai Lynx, MMA, and the right industry and client stages
- Make sure we are seen and remembered where our target audience gathers
Creating opportunity, and running the machine
- Build reputation and visibility with priority accounts so we earn consideration when pitch lists are drawn up
- Create the origination moments that turn awareness into business — speaker slots, panels, demos, and events where the Managing Partner and senior leaders can present our cases and AI tools and generate genuine client interest
- Own the follow-through so opportunity does not leak: track who shows interest, coordinate the next step, and keep threads warm. Senior leaders convert the interest — your job is to make sure the conversation happens and keeps going
- Run the marketing operation hands-on: calendar, channels, website and LinkedIn, external agencies and freelancers, and the marketing budget — executing a positioning owned with the Managing Partner and Digital Media Director
What We Are Looking For
Background and experience
- A B2B, agency, consulting, or professional-services marketing and communications background — someone who has made a brand known and respected in a considered, relationship-led category
- Genuine strength in earned media and PR, thought-leadership content, awards and rankings, events and speaker placement, and organic LinkedIn — this is a reputation role, not a performance / demand-generation role
- A proven ability to make a brand visible and talked-about among a senior, niche audience
- A self-sufficient doer who builds and runs the machine personally — this is initially a largely solo role
- GCC market knowledge and existing relationships with regional press, organisers, and partners are a strong advantage
- Comfortable amplifying senior executives personal profiles, and experienced managing external PR agencies and freelance resource
- Arabic is a plus, not essential
Behaviours and character
- Bias to output — you ship a steady drumbeat and do not wait for perfect
- A storyteller — you can take dry credentials and make them genuinely land
- Self-starting — you build a function without heavy management, and manage your own calendar and budget
- Relationship-driven with press, organisers, and partners
- Commercially grounded — you know the goal is consideration and pitch invitations, not vanity metrics
- Happy to execute a positioning owned by the Managing Partner and Digital Media Director, while bringing your own craft and ideas
Mediaplus Middle East is a Dubai-based strategic media agency operating within the global Serviceplan / House of Communication network. We work with some of the region's most recognised brands — including ALJ Motors (Toyota Saudi Arabia), Bayut/Dubizzle Group, Epson, Lenovo, and others — delivering media planning and buying, performance marketing, programmatic, data intelligence, AI-enabled insights, and strategic consultancy. We are an entrepreneurially led, senior-driven agency — not a commoditised media buying operation. Our positioning is as a future-ready marketing intelligence and growth partner, combining local GCC market depth, genuine data and AI capability, and the credibility of an international network.
