Marketing CRM Executive

CRM Executive – Job Description

Our innovative and growing company is seeking a Marketing CRM Executive to join our dynamic team. The ideal candidate will be responsible for managing and optimizing CRM campaigns across multiple channels, ensuring high-quality execution and performance-driven results.

Key Responsibilities:

Plan, review, and execute campaigns across email, push notifications, in-app messaging, and content cards.

Analyze campaign performance metrics and report insights to the CRM Manager.

Conduct A/B testing (e.g., subject lines, templates, open rates, click-through rates) and provide actionable insights.

Create and optimize HTML for campaigns, ensuring responsiveness across devices (iOS, Android, and desktop).

Maintain organized campaign data and documentation, ensuring accurate tracking and reporting.

Collaborate with other teams to understand requirements and deliver effective solutions.

Build, manage, and optimize customer journeys and lifecycle architecture within the CRM platform.

Ensure all communications adhere to industry standards, compliance policies, and best practices.

Qualifications & Skills:

Minimum 4+ years of experience managing CRM platforms and campaign execution.

Strong knowledge of HTML, CSS, and Excel (mandatory); graphic design skills are a plus.

Experience in building and managing customer journeys and CRM architecture.

Strong analytical skills with the ability to interpret data, build reports, and generate insights.

Hands-on experience with CRM and campaign management tools such as Braze, Mailchimp, or IBM Silverpop.

Strong communication, reporting, and stakeholder management skills.

Exceptional attention to detail and high level of accountability.

Ability to work independently and manage multiple campaigns simultaneously.

Arabic language proficiency is mandatory. Candidates must speak, read and write fluently.