Marketing Director - Emiratisation

Discover the opportunity

We are hiring a Director of Marketing to join a premier entertainment and cultural destination based in Dubai.

Our client operates one of the most prominent consumer destinations in the region, bringing together world class entertainment, culture, and retail experiences. This business unit plays a central role in driving regional tourism and commercial growth.

Discover the role

As Director of Marketing, your main focus will be driving attendance, engagement, and revenue for this flagship destination. Reporting directly to the VP, you will lead the planning, execution, and evaluation of marketing and communications strategies across B2C and B2B sectors. This encompasses branding, digital platforms, advertising, media, events, and PR.

Discover the responsibilities

• Lead the development and delivery of comprehensive marketing strategies by working closely with internal stakeholders, agency partners, content providers, and distribution partners
• Spearhead marketing campaign execution including audience segmentation, testing, tracking, and post campaign performance analysis
• Oversee product concepts, promotional programs, and marketing plans designed to boost customer conversion and revenue
• Conduct regular strategy reviews, resolve challenges, and support team development to maintain high performance standards
• Manage public relations and media events to safeguard brand reputation and drive overall brand health
• Develop new campaign products and innovative communication channels to maximize brand reach and profitability