Marketing Director - Everyday Goods

The Marketing Director is responsible for shaping and driving the overall retail marketing vision within Everyday Goods - Retail division, leading both Brand Marketing and Integrated Marketing Communications to deliver strong brand equity, customer engagement, and measurable commercial growth. The role ensures marketing campaigns are customer-focused, commercially impactful, and seamlessly executed across media, digital, CRM, and in-store touchpoints. It also champions data-driven decision-making, digital innovation, and the development of high-performing marketing teams, positioning the organization for sustainable growth and long-term competitive advantage.

1) Strategic Leadership:

• Define and own the overall retail marketing strategy, aligned with commercial objectives

• Translate business goals into clear brand, campaign, communication, and activation priorities

2) Brand & Portfolio Management:

• Lead Retail Brand Marketing to build strong brand equity, long-term positioning, and consistent messaging across all touchpoints.

• Ensure consistent brand positioning, tone of voice, and visual identity across all channels

• Drive long-term brand equity while balancing short-term commercial performance

• Drive innovation in brand campaigns and shopper experiences.

3) Integrated Marketing & Communications:

• Lead Integrated Marketing Communications to deliver fully integrated campaigns across ATL, digital, CRM, in-store, and loyalty channels.

• Ensure seamless coordination between media, content, creative, and activation teams

• Champion data-driven decision-making and marketing optimization through insights and analytics.

• Ensure marketing initiatives are customer-centric, personalized, and commercially effective.

4) Campaign & Commercial Effectiveness:

• Oversee annual and seasonal campaign planning calendars aligned to trading and promotional objectives.

• Ensure marketing campaigns directly support sales targets, promotions, and trading priorities

• Track marketing ROI, KPIs, and commercial impact, adjusting strategies to maximize results.

• Ensure seamless coordination between media, content, creative, and activation teams.

5) Digital Innovation & Transformation:

• Drive adoption of new digital tools, platforms, and technologies to enhance marketing effectiveness and customer experience.

• Foster innovation in digital campaigns, content, and CRM initiatives to future-proof marketing capabilities.

6) Governance & Budget Management:

• Own the marketing budget and ensure efficient allocation across brand, media, and activation. • Establish strong marketing governance, processes, and KPIs for all marketing activities.

• Manage agencies, partners, and vendors at a senior level.

7) People & Capability Leadership:

• Build, mentor, and inspire high-performing marketing leaders and teams.

• Ensure clear accountability, collaboration, and performance management.

• Develop future-ready marketing capabilities (digital, content, data, and automation).