We are looking for a Marketing Director to shape and lead the marketing strategy for our client, a prestigious luxury hotel group in Dubai. The ideal candidate will have extensive hospitality marketing experience, proven success across the GCC region, and exposure to regional or international markets.
This is a 12-month renewable contract reporting to the General Manager within the Marketing Department and will involve regional travel across the Middle East to support key projects.
Key Responsibilities:
- Own and lead the end-to-end marketing and communications strategy, aligned with brand positioning, commercial objectives, and revenue targets
- Translate overall commercial strategy into clear, measurable marketing plans that support occupancy, ADR, channel mix, direct bookings, and guest engagement
- Lead annual planning, budget ownership, forecasting, KPI setting, and ROI-driven performance reporting
- Drive digital performance and conversion, including website content quality, UX standards, OTA audits, brand consistency, and positioning
- Provide strategic oversight of performance marketing, including paid search, metasearch, paid social, and other channels, ensuring cost efficiency and incremental impact
- Leverage CRM and loyalty platforms to support acquisition, retention, segmentation, and revenue contribution
- Lead reputation management across review platforms and social channels, working closely with operations to improve guest experience and conversion
- Manage agency selection, onboarding, scope, performance, and commercial governance
- Lead crisis communications readiness and response in collaboration with senior leadership and corporate teams
- Build, mentor, and lead a high-performing marketing team, with clear objectives, accountability, and succession planning
- Prepare and present executi ve-level dashboards, performance updates, and strategic recommendations to senior stakeholders
- Travel regionally across the Middle East to support hotel projects, campaigns, and brand initiatives
Oversee and govern execution across:
- Integrated marketing campaigns from concept to delivery and optimisation
- Rooms and accommodation marketing strategy and packaging
- Dining and outlet marketing, positioning, and external footfall growth
- Social media strategy, content planning, and community management
- PR, media relations, press engagement, and reputation management
- Strategic partnerships, sponsorships, and brand collaborations
- Trade marketing and distribution support in collaboration with sales and revenue teams
- Content production, photography, copy quality, and asset governance
Knowledge, Skills & Experience:
- Senior marketing leadership experience within hospitality or luxury consumer environments
- Mandatory GCC experience, with exposure to multi-property or regional portfolios
- Strong commercial mindset with the ability to connect marketing activity to revenue and business performance
- Deep expertise across brand, digital, PR, content, social media, performance marketing, and partnerships
- Proven experience managing budgets, agencies, KPIs, and ROI-driven marketing investment
- Strong understanding of hotel operations, guest journey, and demand drivers
- Confident operating in matrix environments with multiple internal and external stakeholders
- Highly analytical, data-driven, and detail-oriented, with strong presentation skills
- Strategic yet hands-on leadership style, able to operate at both executive and execution levels
Availability:
- Preference will be given to candidates available immediately or a maximum of 30 days after accepting the offer.
We are looking for a candidate who will be able to work in the United Arab Emirates and travel across the Middle East. Please apply with your resume and include your contact details.
We will review your job application within 7 working days. Should your profile fit the requirements of the role, a consultant from Edari will be in touch with you to get a deeper understanding of your profile, to discuss the role in more detail and potential next steps.
