Marketing Director

Marketing Director - Luxury Real Estate

Location: Dubai, UAE

Company: ELEVATE (part of the One Group)

About ELEVATE

ELEVATE is the latest venture by One Group a leading global real estate and venture capital organisation.

ELEVATE is a next-generation real estate development company reshaping luxury living through curated experiences, seamless design, and community-centric environments. With a focus on premium developments in prime locations, ELEVATE combines the finest elements of hospitality and residential living to deliver lifestyle-led real estate at its highest form.

ELEVATE launched their inaugural project in the UAE in November 2025. A 1.8 Billion AED beachfront branded residences project on the Al Marjan Island, Ras Al Khaimah.

Role Overview

We are seeking a highly experienced and design-conscious Marketing Director to lead and build our in-house marketing function. This is a senior leadership role for a visionary marketer with a sharp eye for detail, a deep understanding of luxury aesthetics, and a proven ability to position premium brands with finesse. The ideal candidate will lead both strategy and execution, overseeing all aspects of brand development, marketing campaigns, and team building.

Key Responsibilities

• Brand Leadership
• Define and elevate the brand identity of Elevate across all platforms and developments.
• Ensure consistent brand storytelling, tone of voice, and design language that reflects luxury, sophistication, and innovation.

• Strategic Marketing
• Develop and execute integrated marketing strategies across digital, print, experiential, and PR channels.
• Lead go-to-market planning for new developments, working closely with sales, design, and development teams.
• Team Building & Agency Management
• Build and manage an internal team of graphic designers, content creators, and digital marketers.
• Oversee external agency relationships (PR, creative, digital, production) to ensure alignment with brand standards and performance metrics.

• Creative Direction & Communication
• Guide all visual and copy output across campaigns, sales collateral, video, and digital content.
• Maintain a high standard of creative direction across branding, design, photography, film, and editorial content.

• Market Positioning
• Conduct competitor benchmarking and audience insight to refine brand positioning.
• Identify high-impact collaborations, events, and brand partnerships to elevate visibility.
• Performance & Budget
• Set KPIs and manage budgets to deliver high-ROI marketing outcomes.
• Monitor performance analytics and adjust strategies as needed to optimise results.

Key Requirements

• Minimum 8–12 years of marketing experience, with 5+ years in luxury real estate.
• Strong portfolio of branding and campaign work that demonstrates creativity, attention to detail, and high design sensibility.
• Proven leadership in building and managing high-performing marketing teams.
• Deep understanding of luxury consumer behaviour and lifestyle positioning, especially within the UAE or global HNW/UHNW markets.
• Excellent written and verbal communication skills, with strong copy instincts.
• Experience working with premium creative agencies and production teams.
• Self-starter with entrepreneurial energy and the ability to thrive in a fast-paced, evolving environment.

What We Offer

• A chance to shape one of the most exciting new luxury real estate brands in the UAE.
• Competitive salary and performance-based incentives (based on experience).
• Health insurance and visa.
• Opportunity to work with visionary leadership and iconic design-led projects.
• A culture that values creativity, ambition, and excellence.