Marketing Director

Shory is the soft revolution in the Insurtech market. Welcome to a new age where insurance actually empowers its customers. We use technology to serve our customers and create ease of mind and trustworthiness around insurance needs. With Shory, a new time has begun.

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute the annual marketing strategy aligned with corporate and growth objectives.
• Position FirstTech as a leading digital and AI-first technology company across regional and global markets.
• Own brand positioning, voice, and messaging across all channels and touchpoints.

Digital & Performance Marketing

• Drive data-led marketing initiatives across SEO, SEM, social media, display, and paid channels.
• Implement and optimize marketing automation, CRM, and analytics platforms to maximize ROI and campaign effectiveness.

Product & Growth Marketing

• Partner with product teams to define and execute go-to-market strategies for new products and services.
• Lead content strategy, messaging, and positioning for both B2B and B2C audiences.
• Support pipeline growth, customer acquisition, and retention initiatives.

Corporate Communications & PR

• Lead external communications, public relations, and media strategy to strengthen corporate reputation.
• Support internal communications, leadership messaging, and company-wide announcements.

Team Leadership & Cross-functional Collaboration

• Build, mentor, and lead a high-performing marketing team.
• Collaborate closely with Sales, Product, HR, and Leadership to align marketing initiatives with business priorities.

Market Intelligence & Innovation

• Monitor industry trends, customer insights, and competitive landscape to inform strategy.
• Explore emerging technologies (AI, automation, personalization tools) to enhance marketing effectiveness.

Security, Ethics & Compliance

• Ensure all marketing activities comply with brand guidelines, data privacy regulations, and industry standards.

Qualifications & Experience

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or Communications.
• MBA or equivalent is a plus.

Experience

• 10+ years of experience in strategic marketing roles, preferably within technology, SaaS, or innovation-led environments.
• Proven experience across B2B and B2C marketing with a track record of scaling impact and growth.
• Experience leading teams and managing multi-channel marketing strategies.