Regional Marketing Director - Middle East
Monthly Salary up to 60KAED
Key Responsibilities
Digital Marketing, E-commerce & Social Media Leadership
- Define and drive the regional digital marketing strategy across all digital touchpoints, including social media, paid media, SEO/SEM, email marketing, WhatsApp, and content marketing, ensuring strong brand visibility and consumer engagement.
- Lead end-to-end digital marketing initiatives with a strong focus on Direct-to-Consumer (D2C) growth, managing agency partnerships to deliver high-impact campaigns across paid, owned, and earned channels.
- Own and optimize digital media investments, ensuring effective audience targeting, performance tracking, and ROI accountability.
- Lead the e-commerce growth agenda, developing and executing D2C strategies, managing relationships with key online retailers and marketplaces, and driving conversion, profitability, and customer experience.
- Develop and oversee the social media strategy across all relevant platforms, championing content excellence, influencer partnerships, and community engagement.
- Lead CRM and loyalty strategies through data utilization, marketing automation, personalization, and retention initiatives.
- Champion performance marketing by defining KPIs, monitoring channel effectiveness, and providing actionable business insights.
- Ensure all digital initiatives are aligned with brand guidelines while adapted to local consumer needs and market dynamics.
- Own data, analytics, attribution, and first-party data strategies, transforming consumer insights into actionable growth opportunities.
- Manage and optimize the owned digital ecosystem, including websites, apps, and content platforms.
- Ensure compliance with applicable data privacy and consent management regulations across all digital and CRM activities.
Integrated Marketing Strategy
- Develop and lead the annual and long-term integrated marketing strategy for the Middle East region, ensuring alignment across digital, e-commerce, retail, and medical marketing channels.
- Translate global brand strategies into locally relevant and impactful 360° marketing campaigns.
- Lead strategic planning and brand calendar management, ensuring alignment on product launches, activations, and key seasonal initiatives.
- Own consumer and market intelligence by identifying trends, monitoring competitors, assessing brand health, and generating actionable insights.
- Develop brand positioning strategies and portfolio growth plans.
- Lead integrated communications planning across paid, owned, and earned media channels.
- Measure campaign effectiveness and brand performance against business objectives.
- Optimize marketing investments across channels to maximize return while preserving long-term brand equity.
Retail & Medical Marketing Oversight
- Provide strategic leadership to retail and medical marketing functions, ensuring alignment with overall business and brand objectives.
- Drive innovation in healthcare professional engagement by developing digital detailing tools, interactive educational assets, and data-driven communication programs.
- Strengthen the connection between science-based messaging and consumer communication to support brand credibility and growth.
- Lead the development of innovative retail visibility programs, including digital activations, experiential displays, and consumer engagement initiatives at the point of sale.
- Equip commercial teams with effective trade marketing tools, sales aids, and training materials that enhance customer engagement and product recommendation.
People Leadership & Stakeholder Management
- Lead, coach, and develop high-performing marketing teams, fostering a culture of collaboration, accountability, innovation, and continuous learning.
- Act as the senior marketing leader within the organization, contributing to strategic business planning and cross-functional decision-making.
- Manage relationships with creative, media, digital agencies, freelancers, and external partners, ensuring excellence in execution and alignment with business objectives.
- Build strong partnerships across Sales, Trade, Finance, Regulatory, Training, and other key functions to ensure integrated execution.
- Attract, recruit, develop, and retain top marketing talent, building future capabilities and succession pipelines.
- Collaborate with global and regional stakeholders, translating strategic priorities into local market execution.
- Champion a culture that promotes engagement, wellbeing, high performance, and professional growth.
Experienced in
- Directing Marketing Team: Senior digital marketing, ecommerce, and social media leadership as well as Retail and Medical — preferably in FMCG, beauty, dermo-cosmetics, or healthcare.
- Managing and scaling ecommerce operations across DTC, marketplaces, and e-retail channels in GCC.
- Leading integrated marketing teams with multiple direct reports across diverse functions.
- Working in a multi-brand, matrix environment with global/regional stakeholders.
Proficient in
- Digital and social media platforms, CMS, Ad Managers, marketplace management, and analytics tools (Google Analytics, Power BI or equivalent).
- CRM tools and marketing automation platforms.
- English (fluent, working proficiency); Arabic and/or French are a strong advantage.
- Education & experience required:
- Master/bachelor's degree in marketing, Business, or related field
- Minimum 15 years of Marketing experience with at least 5 years in a senior/director level role including a minimum 5 years in online channel or commerce senior management
- FMCG, beauty, dermo-cosmetics, pharmaceutical, or healthcare; GCC/Middle East regional experience is essential
