Marketing & Events Senior Officer - Westfield Riyadh

Job Description

Marketing & Events Senior Officer will play a critical on-ground role in supporting the delivery of marketing campaigns, events, activations, and day-to-day marketing operations at Westfield Riyadh.

This role bridges marketing strategy and operational execution, ensuring seamless implementation of campaigns while maintaining strong, proactive relationships with tenants.

The ideal candidate is highly organized, detail-oriented, commercially aware, and comfortable working across multiple stakeholders in a fast-paced retail environment.

Job Responsibility

1. Support implementation of annual marketing calendar (launch, seasonal, and community activities)
2. Coordinate mall-wide campaigns and ensure timely deployment of creative assets
3. Liaise with operations, security, facilities, and external vendors to ensure smooth execution
4. Conduct daily mall walkthroughs to ensure marketing collateral, digital screens, and activations are properly displayed and maintained
5. Support event setup, live event supervision, and post-event breakdown
6. Assist in delivering launch activities, seasonal events, and always-on programming
7. Coordinate with agencies on logistics, branding placements, and compliance
8. Support permit processes where required
9. Monitor activation performance on-site
10. Ensure brand standards of Westfield are upheld across all executions
11. Act as a key marketing liaison for tenants
12. Support tenants with marketing guidelines, campaign participation, and promotional alignment
13. Coordinate tenant offers for mall-wide campaigns
14. Track tenant participation in events and marketing initiatives
15. Assist in resolving marketing-related tenant queries
16. Encourage tenant collaboration in experiential and community programming
17. Coordinate production and installation of in-mall branding materials
18. Ensure creative compliance with brand guidelines
19. Track inventory of marketing assets and POS materials
20. Support digital content coordination with media screens and social teams
21. Track footfall and campaign performance metrics
22. Maintain event and campaign documentation
23. Support budget tracking and PO coordination
24. Prepare post-event reports with insights and recommendations
25. Perform added roles and tasks as per management needs.

Job Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 2–4 years of experience in retail marketing, mall marketing, events, or brand activations
• Experience working in a shopping mall environment preferred
• Strong organizational and multitasking skills
• Excellent communication skills (Arabic & English required)
• Ability to work flexible hours during events and peak trading periods
• Detail-oriented and operationally strong
• Commercially aware with tenant-first mindset
• Strong stakeholder coordination skills
• Problem solver with proactive attitude
• Able to manage multiple deadlines simultaneously