Marketing Executive

Job Purpose

To support the execution of integrated marketing and communication initiatives that enhance the visibility and positioning of the Industrial Division. Based in Dubai, the Marketing Executive will coordinate cross-functional marketing activities, contribute to brand development efforts, and ensure alignment across campaigns, with the flexibility to travel to AD and internationally as required.

Core Responsibilities

• Implement marketing initiatives aligned with business objectives and market priorities.

• Support the promotion of Instagrid solutions through coordinated marketing activities and campaigns.

• Work collaboratively with internal teams and external partners to ensure effective execution of marketing initiatives.

Digital Campaigns

• Plan and manage digital advertising campaigns across Google Ads, Meta Ads, and LinkedIn.

• Conduct keyword research and competitor analysis to support paid advertising strategies.

• Coordinate campaign messaging, visuals, and landing pages required for digital campaigns.

• Monitor campaign performance based on key metrics such as impressions, click through rate, cost per lead, and conversions.

• Prepare campaign performance reports with insights and recommendations.

Social Media & Content

• Plan and publish social media content across LinkedIn, and other relevant platforms.

• Create marketing content including social media captions, blog articles, and promotional materials.

• Create short videos showcasing product applications by leveraging relevant social media trends and formats.

• Edit short-form video content for social media using CapCut or similar video editing tools.

Website & Digital Content

• Manage and update website content by collecting, drafting, and uploading relevant information.

• Ensure digital content and visuals remain current and aligned with brand guidelines.

• Maintain the marketing shared folder, image library, and archive of marketing materials.

PR & Communications

• Coordinate with the PR agency on press releases and promotional stories.

• Draft and distribute marketing communications and promotional materials.

• Maintain communication with internal stakeholders, media outlets, and external partners.

Events & Marketing Activities

• Plan and coordinate exhibitions, roadshows, and marketing events.

• Coordinate with event management companies and contractors for stand design and event logistics.

• Track marketing budgets and coordinate with Procurement and Finance on internal approvals, vendor documentation, and payment processes.

Education and Experience

• Bachelor's degree in Marketing, communication, or Business Administration
• Minimum 3-5 years of previous agency environment experience in marketing, communications, or a similar role.
• Experience in developing and executing integrated marketing campaigns across digital, PR, and events.
• Proven track record in managing media relations, content creation, and brand visibility initiatives in the UAE.
• Strong understanding of UAE media landscape, marketing regulations, and cultural considerations.
• Proficiency in Microsoft Office Suite with familiarity in marketing automation tools, social media management platforms, and CMS/CRM systems.
• Experience using a range of AI tools to streamline and enhance daily tasks, including content creation, design, and marketing activities.

Competencies and Skills

• Strong analytical skills with the ability to interpret marketing data and performance metrics to inform decision-making.
• Ability to manage multiple campaigns, events, and content projects simultaneously while prioritising effectively.
• High level of accuracy and attention to detail in content, branding, and campaign execution.
• Strong stakeholder management skills, including the ability to influence, persuade, and align internal and external partners.
• UAE driving license is a must.
• Strong English communication skills, Arabic language preferred.