Marketing Executive - Beauty Retail Industry

Role Scope &; Responsibilities

1. Digital & Social Media Execution

- Support the planning and execution of digital and social media campaigns across

Instagram, TikTok, Facebook, website, and other relevant platforms

- Manage and maintain content calendars aligned with brand launches, campaigns,

and key moments

- Publish, schedule, and monitor social media content to ensure consistency, quality,

and alignment with brand guidelines

2. Content; Launch Marketing Support

- Coordinate digital content for product launches, collections, and brand drops

- Support the creation, organization, and approval of digital assets including posts,

reels, stories, and campaign visuals

- Liaise with photographers, videographers, designers, and content creators to ensure

timely delivery of digital assets

- Support and coordinate campaign photo and video shoots, including schedules, shot

lists, and deliverables

3. Community Coordination

- Monitor comments, messages, and community engagement across platforms

- Escalate inquiries, feedback, or issues to the Community Manager where required

4. Digital Marketing Administration &; Reporting

- Track content schedules, campaign timelines, and digital deliverables

- Maintain organized records of digital assets and content approvals from management

- Assist in preparing performance reports covering reach, engagement, growth, and

content performance

5. Overall Digital Brand Support

- Provide hands-on digital marketing support across all By Mina Al Sheikhly

(BMA) platforms

- Support paid social coordination, website updates, and email marketing initiatives

where required

- Ensure brand tone, visual identity, and storytelling are consistently applied across all

digital touchpoints

6. Paid Media & Sponsored Ads

- Support the briefing of paid social media campaigns and sponsored content (Meta,

Instagram, TikTok) to internal and external execution teams

- Coordinate ad creatives, captions, formats, and approvals in line with campaign

objectives

- Track campaign timelines and performance summaries in collaboration with the paid

media team

7 Candidate Profile & Skills Marketing Executive

- Background in marketing, communications, or digital media

- Strong interest in beauty, makeup, trends, and digital culture

- Highly organized with the ability to manage multiple priorities and deadlines

- Confident communicator who can translate ideas into clear briefs and updates

- Detail-oriented with a strong sense of brand aesthetics and presentation

- Comfortable working in a founder-led, fast-paced environment

- Proactive, solution-oriented, and able to work independently when needed

- Basic understanding of digital marketing performance and reporting concepts

- Collaborative team player who works well with creative and external partners

- Professional, discreet, and trustworthy when handling brand information

Must know:

- Fluent in both English and Arabic (spoken and written)

- Salary Range: AED 12,000 14,000

- 35 years of relevant marketing experience (appropriate for an executive-level role)

- Female candidate only

- Background in marketing, communications, or digital media with experience,

preferably worked on a beauty brand

- Strong interest in beauty, makeup, trends, and digital culture

- Highly organized with the ability to manage multiple priorities and deadlines

- Confident communicator who can translate ideas into clear briefs and updates

- Detail-oriented with a strong sense of brand aesthetics and presentation

- Comfortable working in a founder-led, fast-paced environment

- Proactive, solution-oriented, fast learner and able to work independently when

needed

- Basic understanding of digital marketing performance and reporting concepts

- Collaborative team player who works well with creative and external partners

- Professional, discreet, and trustworthy when handling brand information