Position Summary
We are looking for a creative and experienced Marketing Executive to support the marketing activities of our restaurants and hospitality outlets.
The role will primarily focus on restaurant content creation, social media management, food photography and videography, promotional campaigns, events, influencer collaborations, and brand communication.
The ideal candidate must have previous experience in restaurant, F&B, or hospitality marketing and should currently be based in Abu Dhabi.
Key Responsibilities
Content Creation and Social Media
- Create engaging content for restaurants, cafés, bars, events, and hospitality experiences.
- Develop and manage social media content calendars.
- Create content for Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
- Write captions, promotional copy, campaign messages, and event announcements.
- Create reels, short-form videos, stories, and behind-the-scenes content.
- Capture or coordinate high-quality food, beverage, restaurant, and lifestyle content.
- Schedule and publish approved content across social media platforms.
- Ensure all content follows the company's brand guidelines and tone of voice.
- Monitor customer comments, messages, reviews, and online engagement.
Restaurant Marketing and Promotions
- Support the promotion of new menus, brunches, themed evenings, seasonal campaigns, events, and special offers.
- Develop creative promotional ideas to increase restaurant footfall, reservations, and customer engagement.
- Coordinate with chefs, restaurant managers, and operations teams to gather content and promotional information.
- Ensure that menu details, pricing, offers, and event information are accurate before publication.
- Coordinate the preparation of menus, posters, flyers, digital banners, promotional screens, and other marketing materials.
Photography and Videography
- Plan and coordinate food photography, restaurant shoots, lifestyle shoots, and event coverage.
- Create basic photography and video content when required.
- Brief and coordinate with photographers, videographers, graphic designers, and creative agencies.
- Support on-site content creation during restaurant events and promotional activities.
- Edit basic photos and videos using Canva, CapCut, Adobe applications, or similar tools.
- Maintain an organised library of photographs, videos, designs, menus, and marketing assets.
Influencer and Partnership Coordination
- Identify suitable food bloggers, influencers, media representatives, and brand partners.
- Coordinate influencer visits, restaurant reviews, tasting sessions, and collaborations.
- Prepare influencer briefs and ensure the agreed content is delivered.
- Track influencer coverage, engagement, reach, and campaign performance.
- Build relationships with hospitality, food, and lifestyle partners.
Digital Marketing and Online Platforms
- Support paid social media and digital advertising campaigns.
- Coordinate updates to restaurant websites, landing pages, promotional banners, and event pages.
- Maintain accurate information on Google Business Profile, restaurant directories, reservation platforms, and delivery applications.
- Support email marketing and customer database communication.
- Track social media engagement, website traffic, reservations, and campaign performance.
Events and Activations
- Support restaurant launches, food festivals, themed evenings, brunches, corporate events, and promotional activations.
- Coordinate event artwork, invitations, guest lists, photography, videography, and on-site marketing requirements.
- Work closely with restaurant operations teams to ensure events are promoted effectively.
- Attend evening, weekend, or public-holiday events when required.
Reporting and Administration
- Prepare weekly and monthly marketing reports.
- Monitor social media growth, engagement, campaign reach, reservations, and customer feedback.
- Conduct competitor research on restaurant content, promotions, offers, and events.
- Coordinate quotations, purchase requests, invoices, and supplier payments.
- Maintain marketing calendars, campaign records, budgets, and departmental documents.
Key Skills and Attributes
- Strong knowledge of restaurant, F&B, hospitality, or lifestyle marketing.
- Excellent content creation, copywriting, and storytelling skills.
- Experience creating restaurant reels, short-form videos, and social media content.
- Strong understanding of social media platforms and current digital trends.
- Good eye for food presentation, photography, videography, and visual branding.
- Creative, organised, proactive, and detail-oriented.
- Ability to manage multiple restaurant brands, campaigns, and deadlines.
- Strong communication and stakeholder-management skills.
- Comfortable working in restaurants and attending events outside regular working hours.
- Proficiency in Canva, CapCut, Microsoft Office, and social media management tools.
- Knowledge of Adobe Creative Suite is an advantage.
Experience and Qualifications
- Bachelor's degree in Marketing, Communications, Hospitality, Business Administration, or a related field.
- Minimum of two to four years of relevant marketing experience.
- Previous experience working with restaurants, hotels, cafés, hospitality groups, or F&B brands is required.
- A portfolio demonstrating restaurant content, social media campaigns, food photography, reels, or promotional work is preferred.
- Fluent written and spoken English is required.
- Candidates must currently be based in Abu Dhabi.
